Marketing Manager at Boingo

Frisco, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Telecommunications, WirelessIndustries

Requirements

5+ years of experience in a B2B Marketing and Communications role, preferably at a technology company
Expert storyteller with outstanding written and verbal communication skills for a variety of audiences
Demonstrated success creating, executing and tracking lead generation and nurture campaigns
Strong point of view and work collaboratively with cross-functional teams
Customer-first mindset
Ability to juggle multiple projects, stay organized and prioritize deadlines
Strong interest in the technology and telecom industries
Creative, energetic and ready to proactively contribute and learn
Ability to compile and analyze marketing data
Intermediate or higher MS Office skills, including Excel, Outlook, PowerPoint and Word
Proficiency in Salesforce Marketing Cloud, Account Engagement is a plus
Enjoy leading and working as part of a team to hit ambitious goals
Incredibly upbeat, positive, “can do” attitude
Think big picture yet have superior attention to detail
Bachelor’s degree in Business, Communications, Marketing or related field

Responsibilities

Develop marketing collateral, presentations, webinars, pitch decks
Write compelling customer-facing copy aligned with Boingo’s brand voice
Produce lead generation and nurturing programs to achieve sales goals
Manage advertising campaigns that build awareness and grow our sales pipeline
Produce and manage email marketing with compelling content that drives engagement
Help oversee digital marketing efforts including SEO/AEO, website content and social media
Support business development team at industry events (virtual and in-person) and lead marketing activations (booth exhibitions, customer events, swag)
Manage partner communications and liaise with Boingo’s vendors to develop case studies
Work cross-functionally on projects with business development, engineering and creative & design teams
Manage relationships with third-party vendors to ensure timely delivery of marketing materials and services
Collect market research and track competitive landscape
Deliver reporting on key performance indicators (KPIs)
Maintain budgets and track ROI

Skills

Lead Generation

Content Development

Email Marketing

SEO

Social Media

Webinars

Pitch Decks

Copywriting

Advertising

Digital Marketing

Event Management

Boingo

Provides high-speed Wi-Fi and cellular services

About Boingo

Boingo provides high-speed Wi-Fi and cellular services to a variety of clients, including airports, stadiums, military bases, and multifamily communities. Their services include designing, installing, and maintaining advanced wireless networks that are ready for 5G technology. Boingo's offerings range from Distributed Antenna Systems (DAS) to Wi-Fi solutions, ensuring seamless connectivity for users. What sets Boingo apart from competitors is their comprehensive approach, which includes not only network installation but also ongoing monitoring and customer support. They generate revenue through various channels, such as advertising solutions, mobile carrier traffic management, and connectivity services for residential communities. Boingo's goal is to enhance user experience and operational efficiency by providing reliable and advanced wireless connectivity in high-traffic public venues.

Los Angeles, CaliforniaHeadquarters

2001Year Founded

$87.5MTotal Funding

IPOCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees