Marketing Lead

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified
• Clay is a global design agency building world-class digital products and brands. We work with clients like Slack, Google, Snapchat, Amazon, Coinbase, and many innovative startups. Our team is located in Europe and the USA. We're seeking a Marketing Lead to elevate our marketing efforts and drive growth. You'll collaborate with our established marketing team, bringing a fresh perspective and identifying opportunities for improvement. Your mission will be to develop and refine marketing strategies and content plans, collaborate with the team, prioritize content, and ensure high-quality execution. You will also support and drive marketing efforts for a new business direction.

Requirements

• Proven experience as a Marketing Lead or Senior Content Marketer
• Solid background in B2B marketing, ideally in the digital, tech, or creative industries
• Strong background working with AI platforms
• Strong skills in content strategy, copywriting, and team coordination
• Advanced English proficiency (C1 or higher)
• Understanding of SEO fundamentals and content distribution channels
• Experience working in cross-functional teams and managing multiple priorities
• A proactive, self-driven mindset and ability to work independently

Nice to Have:

• Previous experience in an agency or creative studio environment
• A genuine interest in digital design, branding, and creative industries

Responsibilities

• Work closely with the existing Clay marketing team to support and evolve our current marketing efforts.
• Participate in developing and reviewing marketing strategy, content plans, and campaigns.
• Collaborate on shaping content direction and managing execution – from prioritizing topics and formats to setting goals for the team, reviewing content, and ensuring high quality across all outputs.
• Take part in the marketing of a new business direction: shape the social media strategy, plan promo campaigns, and set up a blog from scratch.
• Plan and review content distribution across relevant channels and platforms (LinkedIn, Behance, Instagram, etc.).
• Collaborate with the SEO specialist to align content efforts with growth goals.
• Track campaign performance and content impact through clear reporting and analytics.
• Drive PR and external communications: media placements, interviews, awards, and events.
• Coordinate with internal teams (Design, HR, Sales) to keep messaging aligned.

Application Instructions

• Not specified

Company Information

• Clay is a global design agency building world-class digital products and brands.
• Clients include Slack, Google, Snapchat, Amazon, Coinbase, and many innovative startups.
• Team locations: Europe and the USA.
• Remote-first culture with flexible working hours
• Competitive pay with regular reviews
• Support for