Responsibilities

The Marketing Lead will work closely with the existing Clay marketing team to support and evolve our current marketing efforts, participate in developing and reviewing marketing strategy, content plans, and campaigns, collaborate on shaping content direction and managing execution – from prioritizing topics and formats to setting goals for the team, reviewing content, and ensuring high quality across all outputs, take part in the marketing of a new business direction: shape the social media strategy, plan promo campaigns, and set up a blog from scratch, plan and review content distribution across relevant channels and platforms (LinkedIn, Behance, Instagram, etc.), collaborate with the SEO specialist to align content efforts with growth goals, track campaign performance and content impact through clear reporting and analytics, drive PR and external communications: media placements, interviews, awards, and events, and coordinate with internal teams (Design, HR, Sales) to keep messaging aligned.