Global Marketing Strategist - Citrix

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: $76,800.00 - $92,950.00 (Annual Hiring Range)

The Global Marketing Strategist oversees marketing strategy development and campaign planning/execution for Citrix at Arrow. This role requires an all-rounder in marketing, experienced in developing and implementing go-to-market and global marketing plans utilizing both digital and field marketing tactics to increase market share, visibility, and develop pipeline in line with organization priorities and business plans. A natural communicator, the candidate will collaborate with global teams across multiple geographies and build rapport with internal and external stakeholders.

Requirements

• Experience: Typically requires 5 to 7 years of global marketing experience.
• Strategic Planning: Minimum 3 years of experience in strategic marketing plan creation.
• Campaign Execution: Experience developing multi-tactic campaigns for multi-region execution utilizing digital marketing, field marketing (event experience a must), and Account Based Marketing techniques.
• Channel Partner Experience: Experience in developing marketing plans both to and through channel ecosystem partners.
• Skills: Strong writing, presentation, and communication skills.
• Technical Skills: Proficient in Microsoft Office products.

Responsibilities

• Develop Global Marketing Strategy: Develops, plans, and leads the execution of global marketing strategy and experiences to promote Citrix targeting both partner ecosystem audiences and targeted end customers.
• Marketing Mix Management: Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers.
• Collaboration: Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively.
• KPI Monitoring: Monitor global campaign KPIs and results in line with business expectation, responsible for regular communication of results to global stakeholders.
• Campaign Effectiveness Analysis: Uses advanced understanding of Citrix go-to-market strategies, product positioning, and messaging to create high-impact marketing campaigns that generate sales-ready leads from suitable buyers.
• Budget Management: Owns global Citrix marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team.
• Budget Governance: Analyzes and articulates campaign effectiveness and metrics to Arrow, including but not limited to MQLs, Pipeline Value, and Estimated Revenue. Proposes creative ideas to maximize the impact of campaigns and drive growth.
• Regional Budget Oversight: Manages and governs regional marketing campaign budget requests. Governs and approves spend of marketing budgets to regional and partner marketing plans, ensuring plans sit within global frameworks and align to business plans.

Application Instructions

• Note: No specific application instructions are provided in the job description. Interested candidates should typically apply through the Arrow Careers website (https://www.arrow.com/careers).

Company Information

• Company: Arrow
• Work Arrangement: Fully Remote (Must be able to travel to an Arrow office location as requested by Arrow leadership)
• Benefits:
  • Medical, Dental, Vision Insurance
  • 401k, With Matching Contributions
  • Short-Term/Long-Term Disability Insurance
  • Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
  • Paid Time Off (including sick, holiday, vacation, etc.)
  • Tuition Reimbursement
  • Growth Opportunities
• Location: US-FL-Florida (Remote Employees)
• Disclaimer: Annual Hiring Range/Hourly Rate