Director, Content Strategy

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, SoftwareIndustries

Requirements

Candidates must have over 10 years of experience in content marketing, with a proven track record of leading content strategy and storytelling. A strong background in integrated marketing strategy and campaign planning is required, along with prior experience in legal tech, accounting tech, fintech, or adjacent industries. Demonstrated ability to use tools like GA4, Tableau, and Salesforce is necessary, and experience using Generative AI tools for content strategy and creation is a must. The ability to travel regularly to Austin, TX or San Diego, CA is also required.

Responsibilities

The Director of Content Strategy will build a customer-centric content engine aligned with business goals, brand voice, and solution positioning. They will oversee a team of content strategists to create content that drives engagement and demand, evaluate and optimize current content performance, and build a forward-looking content strategy. This role involves leading content development across various formats, expanding multimedia content offerings, championing editorial standards, and implementing SEO/AEO best practices. They will also monitor performance data, convert insights into strategies, and collaborate with cross-functional teams to develop content that supports strategic business outcomes.

Skills

Content Strategy

Digital Marketing

Team Leadership

Content Development

Content Optimization

Brand Voice

Customer-Centric Content

Go-to-Market Initiatives

Content Trends

Industry Best Practices

Storytelling

Content Production

Cross-functional Collaboration

AffiniPay

Payment processing solutions for professionals

About AffiniPay

AffiniPay provides payment solutions specifically designed for professionals in various industries, including legal, accounting, design, and associations. Its main products, such as LawPay and CPACharge, offer customized payment processing systems that help clients manage transactions securely and efficiently. These solutions streamline payment processes, improve cash flow, and enhance the client experience. AffiniPay distinguishes itself from competitors by focusing on the unique needs of professional services and ensuring compliance with industry standards, which is essential for clients handling sensitive financial information. The company's goal is to be a trusted partner for professionals by providing secure and effective payment processing solutions that meet their specific requirements.

Austin, TexasHeadquarters

2005Year Founded

GROWTH_EQUITY_VCCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Risks

Increased competition from fintech startups could erode AffiniPay's market share.

Expansion into new markets may expose the company to unfamiliar regulatory challenges.

Reliance on key partnerships may pose a risk if these relationships change or dissolve.

Differentiation

AffiniPay specializes in payment solutions for professional services like legal and accounting.

The company offers industry-specific products such as LawPay and CPACharge.

AffiniPay emphasizes security and compliance, crucial for handling sensitive financial information.

Upsides

Expansion into Puerto Rico could open new markets and increase revenue streams.

Significant investment from Genstar Capital could accelerate growth and innovation.

CEO Dru Armstrong's recognition could enhance the company's reputation and attract top talent.

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