[Remote] Director, Content Strategy at AffiniPay

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, SoftwareIndustries

Skills

Key technologies and capabilities for this role

Content StrategyDigital MarketingTeam LeadershipContent DevelopmentContent OptimizationBrand VoiceCustomer-Centric ContentGo-to-Market InitiativesContent TrendsIndustry Best PracticesStorytellingContent ProductionCross-functional Collaboration

Questions & Answers

Common questions about this position

What experience level is required for the Director of Content Strategy role?

The role requires 10+ years of experience in content marketing, with a strong record of leading both content strategy and storytelling.

What are the main responsibilities of this position?

You'll develop a comprehensive content strategy, lead a team of content strategists, oversee content development across formats like web, email, video, and social, and implement SEO/AEO best practices while monitoring performance.

Is this role remote or based in a specific location?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this role?

A strong candidate has 10+ years in content marketing with leadership experience, is an innovative storyteller who can build customer-centric content strategies, lead teams, and drive measurable engagement through SEO, AI tools, and multimedia formats.

AffiniPay

Payment processing solutions for professionals

About AffiniPay

AffiniPay provides payment solutions specifically designed for professionals in various industries, including legal, accounting, design, and associations. Its main products, such as LawPay and CPACharge, offer customized payment processing systems that help clients manage transactions securely and efficiently. These solutions streamline payment processes, improve cash flow, and enhance the client experience. AffiniPay distinguishes itself from competitors by focusing on the unique needs of professional services and ensuring compliance with industry standards, which is essential for clients handling sensitive financial information. The company's goal is to be a trusted partner for professionals by providing secure and effective payment processing solutions that meet their specific requirements.

Austin, TexasHeadquarters

2005Year Founded

GROWTH_EQUITY_VCCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Risks

Increased competition from fintech startups could erode AffiniPay's market share.

Expansion into new markets may expose the company to unfamiliar regulatory challenges.

Reliance on key partnerships may pose a risk if these relationships change or dissolve.

Differentiation

AffiniPay specializes in payment solutions for professional services like legal and accounting.

The company offers industry-specific products such as LawPay and CPACharge.

AffiniPay emphasizes security and compliance, crucial for handling sensitive financial information.

Upsides

Expansion into Puerto Rico could open new markets and increase revenue streams.

Significant investment from Genstar Capital could accelerate growth and innovation.

CEO Dru Armstrong's recognition could enhance the company's reputation and attract top talent.

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