AffiniPay

Director, Content Strategy

United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, SoftwareIndustries

About AffiniPay

Hi, We’re AffiniPay! AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and practice management software, AffiniPay’s tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!

Founded in 2005, AffiniPay’s mission is to build technology products that helps professionals focus on the work they love. As the leader in the professional payments industry, AffiniPay’s products serve le

About the Role

AffiniPay is seeking an experienced and innovative Director of Content Strategy. This is a pivotal leadership role responsible for building a high-impact, customer-centric content engine aligned to our business goals, brand voice, and solution positioning. Reporting to the VP of Digital Marketing, you’ll oversee a team of content strategists with the mandate to create content that drives measurable engagement and demand.

You’ll evaluate and optimize our current content performance, build a forward-looking content strategy, and ensure integration across marketing and go-to-market initiatives. This role calls for a creative storyteller who can elevate content quality, scale production volume, expand into new formats, and collaborate across teams.

What You'll Do

Strategic ownership

  • Develop a comprehensive content strategy aligned to audience needs, business goals, and solution positioning.
  • Establish a planning and optimization cadence to assess content performance, identify opportunities, and evolve alongside the broader marketing strategy.
  • Stay ahead of content trends, industry best practices, competitive shifts, and emerging technologies.

Team leadership and collaboration

  • Lead and develop a team of content strategists through daily guidance, feedback, and growth-focused coaching.
  • Collaborate with cross-functional teams to develop content that reflects our brand, communicates solution value, and supports strategic business outcomes.

Content development and execution

  • Lead all aspects of content development across formats, including web, email, video, social, and print.
  • Expand multimedia content offerings, driving development of video, audio, and interactive formats to enhance storytelling across channels.
  • Champion editorial standards and oversee content calendars, production schedules, and processes to deliver on-time, high-quality content.

Performance & Optimization

  • Implement SEO/AEO best practices and leverage AI tools to scale content production and deliver personalized experiences.
  • Monitor performance data and convert insights into strategies that boost awareness, engagement, and conversions.

About You

  • 10+ years of experience in content marketing, with a strong record of leading both content strategy and storytelling
  • Proven ability to lead teams and create high-impact, customer-centric content that supports the full funnel
  • Deep expertise in writing, editing, and messaging across multiple formats and platforms
  • Strong background in integrated marketing strategy and campaign planning
  • Prior experience in legal tech, accounting tech, fintech, or adjacent industries is required
  • Demonstrated ability to use tools like GA4, Tableau, and Salesforce to drive data-informed decisions; working knowledge of CMS and video platforms is beneficial.
  • Experience using Generative AI tools for content strategy and creation a must
  • Ability to travel regularly to Austin, TX or San Diego, CA.

What We’re Looking For

  • A compelling storyteller with a benefits-focused, customer-first mindset
  • A collaborative, cross-functional leader who builds strong partnerships and elevates team potential
  • A data-driven strategist who values performance insights as much as creativity
  • An empathetic people leader who can coach, mentor, and motivate teams to deliver their best work

Skills

Content Strategy
Digital Marketing
Team Leadership
Content Development
Content Optimization
Brand Voice
Customer-Centric Content
Go-to-Market Initiatives
Content Trends
Industry Best Practices
Storytelling
Content Production
Cross-functional Collaboration

AffiniPay

Payment processing solutions for professionals

About AffiniPay

AffiniPay provides payment solutions specifically designed for professionals in various industries, including legal, accounting, design, and associations. Its main products, such as LawPay and CPACharge, offer customized payment processing systems that help clients manage transactions securely and efficiently. These solutions streamline payment processes, improve cash flow, and enhance the client experience. AffiniPay distinguishes itself from competitors by focusing on the unique needs of professional services and ensuring compliance with industry standards, which is essential for clients handling sensitive financial information. The company's goal is to be a trusted partner for professionals by providing secure and effective payment processing solutions that meet their specific requirements.

Austin, TexasHeadquarters
2005Year Founded
GROWTH_EQUITY_VCCompany Stage
Fintech, Financial ServicesIndustries
501-1,000Employees

Risks

Increased competition from fintech startups could erode AffiniPay's market share.
Expansion into new markets may expose the company to unfamiliar regulatory challenges.
Reliance on key partnerships may pose a risk if these relationships change or dissolve.

Differentiation

AffiniPay specializes in payment solutions for professional services like legal and accounting.
The company offers industry-specific products such as LawPay and CPACharge.
AffiniPay emphasizes security and compliance, crucial for handling sensitive financial information.

Upsides

Expansion into Puerto Rico could open new markets and increase revenue streams.
Significant investment from Genstar Capital could accelerate growth and innovation.
CEO Dru Armstrong's recognition could enhance the company's reputation and attract top talent.

Land your dream remote job 3x faster with AI