[Remote] Senior Digital Marketing Manager at ConnectWise

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Strong analytical skills
Cross-functional collaboration skills
Ability to translate marketing goals into measurable media performance
Experience with Connected TV (CTV) advertising
Experience with YouTube advertising
Experience with display advertising
Experience with review site advertising
Experience with paid social advertising
Experience with paid search advertising (as needed)
Budget management experience
Experience with attribution, conversion tracking, and conversion rate optimization (CRO)
Subject matter expertise in paid media

Responsibilities

Partner with the Team Lead of Digital Marketing and paid media agency to execute full-funnel strategies across various platforms
Support paid search initiatives
Review and interpret campaign performance data to identify insights and implement optimizations
Partner across creative teams, agencies, and Demand Generation Managers to ensure content performance and optimization
Manage the development and execution of paid media campaigns
Manage in-platform budgets
Collaborate with operations and web teams to ensure accurate attribution and conversion tracking
Oversee monthly insertion orders
Communicate campaign status, results, and recommendations to stakeholders
Support the rollout and adoption of new ad serving platforms and campaign management tools
Serve as a paid media subject matter expert

Skills

ConnectWise

Software platform for IT business management

About ConnectWise

ConnectWise provides a software platform designed for Technology Solutions Providers (TSPs) to manage their business operations effectively. The platform includes tools for business management, remote monitoring and management, remote access, and automation of quotes and proposals, as well as conducting cybersecurity risk assessments. It integrates with numerous key vendors, creating a comprehensive ecosystem that supports various IT sector clients in managing their as-a-service business models. Unlike many competitors, ConnectWise emphasizes community engagement through its network, The IT Nation, which promotes collaboration and knowledge sharing among users. The goal of ConnectWise is to empower TSPs to streamline their operations and enhance their service offerings while fostering an inclusive culture that values diverse contributions from its employees.

Tampa, FloridaHeadquarters

1982Year Founded

$569KTotal Funding

SEEDCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Remote Work Options

Risks

Leadership transition may lead to strategic shifts or instability.

Increased competition from companies like Liongard could impact market share.

Integration challenges with PowerDMARC and EasyDMARC may affect operations.

Differentiation

ConnectWise offers a comprehensive software platform for Technology Solutions Providers (TSPs).

The company integrates with hundreds of vendors, creating a robust ecosystem for users.

ConnectWise fosters a highly engaged community, known as The IT Nation.

Upsides

Growing demand for remote monitoring solutions supports ConnectWise's offerings.

The rise of cloud-based solutions aligns with ConnectWise's subscription revenue model.

Increased collaboration in the IT ecosystem benefits ConnectWise's integration strategy.

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