[Remote] Senior Partner Marketing Manager, Scaled Acquisition & Programs at Webflow

United States

Apply Now

$116,500 – $162,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, MarketingIndustries

Requirements

6+ years of experience in Partner Marketing, Demand Gen, or Program Marketing in SaaS or a related industry
Proven track record in acquisition marketing and lifecycle campaigns

Responsibilities

Design and launch Webflow’s Self-Serve Partner Acquisition Programs targeting freelancers and small agencies through programmatic campaigns, lifecycle nurtures, and always-on initiatives
Lead the acquisition of net new partners by developing and executing strategies to attract freelancers and agencies into the Webflow Partner Program through partnerships with other companies, freelancer platforms, communities, and digital marketing channels
Build and execute partner acquisition campaigns across marketplaces, user groups, paid media, and community channels
Drive activation and engagement campaigns that onboard, educate, and incentivize new partners to grow their practice on Webflow
Partner cross-functionally with Growth Marketing, Partner Marketing, Marketing Operations, and Partner Account Managers to align acquisition with broader ecosystem strategy
Develop metrics, reporting, and insights that track partner recruitment, activation, and contribution to Webflow’s pipeline
Collaborate with the MDF program to deliver scalable, low-lift co-marketing kits and resources that empower freelancers and agencies to participate in demand generation

Skills

Key technologies and capabilities for this role

Partner MarketingAcquisition StrategyProgram ManagementEcosystem ScalingB2B MarketingAgency PartnershipsFreelancer Acquisition

Questions & Answers

Common questions about this position

What is the salary range for this Senior Partner Marketing Manager role?

The base pay ranges are Zone A: $129,500 - $162,000 USD, Zone B: $123,000 - $160,500 USD, Zone C: $116,500 - $152,000 USD for the US, and 146,500 - 191,500 CAD for BC & ON Canada, determined by location, experience, and skills.

Is this position remote, and where is it located?

This is a remote-first role available to candidates in the United States and BC & ON, Canada.

What are the key responsibilities or skills needed for this role?

The role involves designing self-serve partner acquisition programs, leading net new partner acquisition strategies through partnerships and digital channels, building campaigns across marketplaces and paid media, and driving activation and engagement campaigns for freelancers and agencies.

Are there any bonuses or additional compensation for this position?

This role is eligible for Webflow's company-wide bonus program, with target amounts as a percentage of base salary varying by career level, based on company performance against financial and operational goals.

What should I know about the reporting structure for this role?

The position reports to the Director, Partner Marketing.

Webflow

Visual web design and development platform

About Webflow

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans that accommodate different needs, from personal websites to advanced e-commerce solutions. Additionally, it provides hosting services and a marketplace for templates and design assets. Unlike traditional web development tools, Webflow's user-friendly interface and comprehensive features set it apart, aiming to simplify web design for everyone.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$325.8MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

1,001-5,000Employees