[Remote] Senior Partner Marketing Manager, Scaled Acquisition & Programs at Webflow

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

6+ years of experience in Partner Marketing, Demand Gen, or Program Marketing in SaaS or related industry, with a proven track record in acquisition marketing and lifecycle campaigns

Responsibilities

Design and launch Webflow’s Self-Serve Partner Acquisition Programs targeting freelancers and small agencies through programmatic campaigns, lifecycle nurtures, and always-on initiatives
Lead the acquisition of net new partners by developing and executing strategies to attract freelancers and agencies into the Webflow Partner Program through partnerships with other companies, freelancer platforms, communities, and digital marketing channels
Build and execute partner acquisition campaigns across marketplaces, user groups, paid media, and community channels
Drive activation and engagement campaigns that onboard, educate, and incentivize new partners to grow their practice on Webflow
Partner cross-functionally with Growth Marketing, Partner Marketing, Marketing Operations, and Partner Account Managers to align acquisition with broader ecosystem strategy
Develop metrics, reporting, and insights that track partner recruitment, activation, and contribution to Webflow’s pipeline
Collaborate with the MDF program to deliver scalable, low-lift co-marketing kits and resources that empower freelancers and agencies to participate in demand generation

Skills

Webflow

Visual web design and development platform

About Webflow

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans that accommodate different needs, from personal websites to advanced e-commerce solutions. Additionally, it provides hosting services and a marketplace for templates and design assets. Unlike traditional web development tools, Webflow's user-friendly interface and comprehensive features set it apart, aiming to simplify web design for everyone.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$325.8MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Competitive compensation

100% insurance coverage

401k & financial planning

PTO

Annual retreat & offsites

10% time to build skills

Commuter benefits

Vacation bonus

Office setup budget

Health & wellness stipend

Remote work reimbursements

Webflow subscription discount

Risks

Competition from platforms like Bubble and Wix threatens Webflow's market share.

GreenSock acquisition may cause developer community backlash over GSAP's future.

New CEO Linda Tong's strategies might not align with existing user expectations.

Differentiation

Webflow enables web design without coding, appealing to non-technical users.

The platform offers a subscription model with diverse pricing plans for various needs.

Webflow's marketplace provides templates and design assets, enhancing user experience.

Upsides

Growing demand for no-code platforms boosts Webflow's market potential.

AI integration in Webflow enhances user experience and design efficiency.

Partnerships with Upwork and Contra expand Webflow's reach to creative professionals.

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