[Remote] Head of Demand Generation at Tray.io

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

10+ years in B2B SaaS demand generation, growth marketing, or campaign marketing
Proven success creating and executing demand generation programs
Experience leading and developing demand generation teams
Strong understanding of marketing automation platforms and CRM systems
Experience with ABM and intent-based marketing
Strong analytical skills and experience with data-driven decision making
Excellent communication, collaboration, and leadership skills

Responsibilities

Lead the transformation of demand generation from activity-based to an integrated, experiment-driven engine
Build a structured experimentation framework with clear hypotheses, testing cadences, and success criteria
Design and execute A/B and multivariate tests across tactics, messaging, offer sequencing, and lead scoring
Design unified demand plans with sales, product marketing, digital marketing, and partners
Pilot and iterate account-based marketing plays leveraging intent data and account engagement
Optimize lead scoring and sales alignment through behavioral lead scoring and engagement tracking
Package sales-ready campaigns with talk tracks and enablement kits
Drive data-driven insights through automation, attribution reporting, and performance reports
Expand and reimagine demand generation channels including workshops, win-back campaigns, and case studies
Directly manage and mentor demand generation team members and influence cross-functional stakeholders

Skills

Tray.io

Automation and integration platform for businesses

About Tray.io

Tray.io provides a platform called the Universal Automation Cloud that helps businesses automate and integrate their processes. This platform is designed to be user-friendly, catering to both technical users and those who prefer low-code solutions. It allows businesses to connect various systems, whether they are in the cloud or on-premises, enhancing efficiency and productivity. Tray.io operates on a subscription model, offering features such as role-based access control, data encryption, and compliance for sensitive information. A unique aspect of their platform is Merlin, which enables users to execute business processes using natural language instructions, significantly reducing the time needed for traditional methods. Tray.io prioritizes data security and scalability, ensuring that businesses can confidently implement their integration strategies.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$150MTotal Funding

SERIES_CCompany Stage

Enterprise Software, AI & Machine LearningIndustries

51-200Employees

Benefits

Remote Work Options

Stock Options

Risks

Increased competition from platforms like Zapier and Integromat.

Potential data privacy concerns due to third-party integrations.

Economic downturns may lead to budget cuts affecting subscriptions.

Differentiation

Tray.io offers a no-code platform for complex process automation.

The platform supports seamless integration across cloud, on-premises, and partner ecosystems.

Merlin feature allows natural language process automation, enhancing user experience.

Upsides

Growing demand for low-code platforms empowers non-technical staff to automate processes.

API economy expansion enhances Tray.io's connectivity and integration capabilities.

Advancements in NLP enable more intuitive interfaces for Tray.io's platform.

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