[Remote] Head of Demand Generation at Tray.io

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

AI, SaaS, Enterprise SoftwareIndustries

Requirements

10+ years in B2B SaaS demand generation, growth marketing, or campaign marketing with proven success creating measurable business outcomes

Responsibilities

Lead an experimentation culture — Build a structured framework with clear hypotheses, testing cadences, and success criteria. Design and execute A/B and multivariate tests across tactics, persona-relevant messaging, offer sequencing, and lead scoring to identify and scale winning plays
Design unified demand plans — Spearhead the creation of integrated multi-touch campaign development with sales, product marketing, digital marketing, and partners. Map buyer journeys and ensure quality of persona-based messaging and landing pages that convert
Develop ABM and intent-based programs — Pilot and iterate account-based marketing plays leveraging intent data, market signals and account engagement to create personalized experiences for target accounts and engaged prospects
Optimize lead scoring and sales alignment — Implement behavioral lead scoring, engagement tracking, and leading-indicator metrics that predict pipeline health. Establish SLAs for lead follow-up and create rapid feedback loops with SDRs and AEs to continuously iterate on messaging and nurturing
Package sales-ready campaigns — Build talk tracks and touch sequences for the entire buying committee. Scope content requirements for each persona and buyer role, creating enablement kits that allow sales to act immediately on marketing signals
Drive data-driven insights — Partner with marketing operations and sales operations to automate dashboards and attribution reporting, categorize marketing-sourced meetings by quality, and develop repeatable performance reports that go beyond MQL counts
Expand and reimagine channels — Test and scale new approaches including roadshow-format workshops, closed-lost and win-back campaigns, case studies, competitive takeout programs, and other innovative plays that punch through the noise in our market
Lead and develop talent — Directly manage and mentor demand generation team members while influencing across cross-functional stakeholders. Provide clear goals, coaching, and feedback to elevate performance, modeling collaborative leadership that aligns all teams behind integrated campaigns

Skills

Key technologies and capabilities for this role

Demand GenerationA/B TestingMultivariate TestingMarketing ExperimentationPipeline GenerationMarketing OperationsProduct MarketingPartner Ecosystem

Tray.io

Automation and integration platform for businesses

About Tray.io

Tray.io provides a platform called the Universal Automation Cloud that helps businesses automate and integrate their processes. This platform is designed to be user-friendly, catering to both technical users and those who prefer low-code solutions. It allows businesses to connect various systems, whether they are in the cloud or on-premises, enhancing efficiency and productivity. Tray.io operates on a subscription model, offering features such as role-based access control, data encryption, and compliance for sensitive information. A unique aspect of their platform is Merlin, which enables users to execute business processes using natural language instructions, significantly reducing the time needed for traditional methods. Tray.io prioritizes data security and scalability, ensuring that businesses can confidently implement their integration strategies.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$150MTotal Funding

SERIES_CCompany Stage

Enterprise Software, AI & Machine LearningIndustries

51-200Employees

Benefits

Remote Work Options

Stock Options

Risks

Increased competition from platforms like Zapier and Integromat.

Potential data privacy concerns due to third-party integrations.

Economic downturns may lead to budget cuts affecting subscriptions.

Differentiation

Tray.io offers a no-code platform for complex process automation.

The platform supports seamless integration across cloud, on-premises, and partner ecosystems.

Merlin feature allows natural language process automation, enhancing user experience.

Upsides

Growing demand for low-code platforms empowers non-technical staff to automate processes.

API economy expansion enhances Tray.io's connectivity and integration capabilities.

Advancements in NLP enable more intuitive interfaces for Tray.io's platform.

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