Virta Health

Sr Technical Growth Marketing Manager

Remote

$112,400 – $129,200Compensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Health Tech, HealthcareIndustries

Requirements

Candidates must possess over 5 years of experience in enrollment marketing with a strong technical foundation, leveraging modern martech platforms like Braze, Iterable, or Marketing Cloud. Deep hands-on experience with setting up personalized marketing campaigns and audience segmentation, including careful QA and process improvement, is essential. The role also requires a demonstrated ability to use AI tools to streamline workflows, automate routine tasks, and boost performance.

Responsibilities

The Sr Technical Growth Marketing Manager will act as the Braze subject matter expert, providing guidance on best practices and platform capabilities, including segmentation, QA, planning, and delivery. Responsibilities include using and evaluating AI-powered marketing features to improve efficiency and personalization, owning and optimizing strategic member acquisition programs across email and mail channels, and building automated AI-personalized workflows with dynamic content and A/B tests. The role involves troubleshooting data discrepancies, leveraging AI tools for operations, and collaborating with data, engineering, content, and brand teams to ensure proper event tracking, data flow, and aligned messaging. Additionally, the manager will stay current on emerging AI solutions in marketing tech and proactively introduce new tools or workflows that drive automation and impact.

Skills

Braze
Marketing Automation
AI-powered marketing
Campaign Management
Email Marketing
Data Analysis
Segmentation
Personalization
Growth Marketing
Technical Execution

Virta Health

Reverses type 2 diabetes through personalized care

About Virta Health

Virta Health focuses on reversing type 2 diabetes through a combination of personalized nutrition, continuous remote care, and behavioral science. Their treatment is designed for individuals diagnosed with type 2 diabetes, healthcare providers, and enterprise partners like employers and health plans. Unlike many competitors, Virta Health operates on a performance-based model, meaning they only receive payment if they achieve successful outcomes for their patients. This aligns their financial incentives with patient health improvements. The company's goal is to reverse type 2 diabetes in 100 million people, making their approach not just about managing diabetes but actively working towards its reversal.

Denver, ColoradoHeadquarters
2014Year Founded
$362.8MTotal Funding
SERIES_ECompany Stage
Biotechnology, HealthcareIndustries
501-1,000Employees

Benefits

Remote-first work environment
Flexible work hours & time off policy
Health insurance
Paid parental leave
Free Virta treatment & family discount
Internet, home office, learning & development stipends
Employee resource groups
401K & ROTH contribution

Risks

Increased competition in diabetes reversal could threaten Virta's market share.
Rising popularity of GLP-1 medications may divert clients from Virta's approach.
Regulatory changes in GLP-1 prescriptions could impact Virta's business model.

Differentiation

Virta Health offers a medication-free approach to reversing type 2 diabetes.
Their performance-based model aligns financial incentives with patient outcomes.
Virta's continuous remote care platform provides personalized nutrition and behavioral support.

Upsides

Virta Health has achieved over $100M in annualized revenue with sustainable weight loss solutions.
Partnerships with major payers like U-Haul enhance Virta's market reach and credibility.
Growing skepticism about GLP-1 medications boosts demand for Virta's alternative treatments.

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