Marketing Automation Manager (Adobe AEP/NBA)

San Antonio, Texas, United States

Apply with AI Apply

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

NoVisa

Health Insurance, HealthcareIndustries

Requirements

Candidates must have 3+ years of marketing operations or lifecycle marketing experience and at least 2 years of hands-on configuration experience with Adobe Journey Optimizer and Adobe Experience Platform. A strong understanding of customer journey logic, event triggers, decision orchestration, and personalization is required, along with effective communication skills and attention to detail. Adobe certifications in AEP or AJO, familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging, experience in regulated industries, and exposure to JSON, event payloads, or API-driven personalization are preferred.

Responsibilities

The Marketing Automation Manager will configure, test, deploy, and iterate personalized journeys in Adobe Journey Optimizer based on Next Best Action strategy. They will collaborate with data analytics teams to build and refine audience segments in Adobe Experience Platform, and partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting. Responsibilities also include conducting rigorous QA, monitoring performance, resolving execution issues, and serving as a subject matter expert for AJO/AEP capabilities, upskilling others on best practices in journey orchestration.

Skills

Marketing Automation

Adobe Experience Platform (AEP)

Adobe Journey Optimizer (AJO)

Next Best Action (NBA)

Lifecycle Marketing

Audience Segmentation

Journey Orchestration

Data Analytics

Personalization

Cross-channel Marketing

Product Lifecycle Management

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

Land your dream remote job 3x faster with AI

Try Jobo Free