[Remote] Lifecycle Marketing Lead at Wagmo

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Not SpecifiedCompensation

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Not SpecifiedVisa

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Requirements

6+ years of experience in B2C lifecycle marketing, including ownership of email, push, in-app messaging, SMS, and direct mail campaigns
Extensive experience with CRM and email marketing platforms such as Klaviyo
Strong preference for candidates who have worked with Iterable, Braze, or similar platforms
Experience with additional platforms such as HubSpot, Marketo, or similar
Fluent in setting up test/control groups, analyzing cohort behavior, and interpreting campaign performance beyond top-line metrics using Tableau, GA4, or similar tools
Experience with A/B testing and data-driven decision making
Strong analytical mindset to test, optimize, and improve performance
Ability to work in a fast-moving environment and prioritize performance over pedigree
Authenticity and efficiency are core values, and candidates should be able to work with dogs while doing their job
Experience with data-driven insights to segment audiences and tailor messaging based on user behavior, lifecycle stage, and partner source
Strong communication and collaboration skills, with the ability to partner with design teams, Product, Data, and Engineering teams
Ability to troubleshoot discrepancies and align tracking in lifecycle campaigns
Experience with data integrity and completeness in lifecycle campaigns
Strong focus on audience segmentation and testing
Experience with data visualization tools such as Tableau, GA4, or similar

Responsibilities

Develop and execute Wagmo's lifecycle marketing strategy to onboard and educate new users, drive product usage and adoption, and convert leads into active customers
Manage end-to-end lifecycle marketing programs across email, SMS, direct mail, and other channels to nurture pet parents throughout their journey with Wagmo
Partner with the design team to develop compelling creative assets, ensuring messaging and visuals align with campaign objectives and brand guidelines
Design and execute A/B tests to continuously optimize for engagement, usage, and conversion
Measure and analyze campaign performance using Tableau, GA4, and other tools, providing actionable insights and recommendations for improvement
Ensure data integrity and completeness in lifecycle campaigns by collaborating closely with Product, Data, and Engineering teams to troubleshoot discrepancies and align tracking
Collaborate with cross-functional teams to develop and execute programs that drive customer adoption, engagement, and growth
Develop and maintain relationships with key stakeholders, including product managers, designers, and engineering teams
Stay up-to-date with industry trends and best practices in lifecycle marketing and data-driven decision making
Analyze campaign performance and provide actionable insights to improve program performance
Develop and maintain a strong understanding of audience segmentation and testing principles
Collaborate with the Director of Marketing to develop and execute the lifecycle marketing strategy

Skills

Wagmo

Pet insurance and wellness plans for pets

About Wagmo

Wagmo offers pet insurance and wellness plans for cats and dogs, focusing on both preventive and emergency care. Their wellness plans reimburse routine expenses like vet visits and grooming, while their insurance plans cover unexpected incidents such as accidents and illnesses. Wagmo stands out by providing comprehensive coverage that combines both types of care, making it easier for pet owners to manage costs. The company's goal is to ensure that pet owners can afford necessary care for their pets without facing high expenses.

New York City, New YorkHeadquarters

2017Year Founded

$23.7MTotal Funding

EARLY_VCCompany Stage

HealthcareIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Parental Leave

401(k) Retirement Plan

Company Equity

Pet Insurance

Company Social Events

Risks

Increased competition from tech-enabled startups may pressure Wagmo's market share.

Dependency on Rover partnership could be risky if partnership dynamics change.

$9 million funding may be insufficient to scale in a rapidly growing market.

Differentiation

Wagmo offers both preventive and emergency pet care coverage, unlike typical insurers.

Their wellness plans provide over $1,100 in annual reimbursements for routine pet care.

Wagmo's digital platform allows for 24/7 telemedicine support and quick claims processing.

Upsides

Partnership with Rover expands Wagmo's reach to a larger pet owner network.

Growing pet ownership among millennials and Gen Z boosts demand for Wagmo's services.

AI integration in insurance operations could enhance Wagmo's efficiency and customer service.

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