[Remote] Lifecycle Marketing Manager, Placements at Roo

The Lifecycle Marketing Manager will own the end-to-end lifecycle strategy for Roo’s Full & Part-Time Hiring program. This includes building a full-funnel lifecycle marketing strategy to drive awareness, engagement, intent, and conversion for both hospitals and clinicians. They will define and optimize lifecycle journeys for both sides of the marketplace, increasing full and part-time placement conversions by delivering the right message at the right time through the right channel. The manager will also partner with cross-functional stakeholders to integrate messaging and user touchpoints across the Roo experience, own the communication experience across the entire placement funnel for vets, techs, and hospitals, and test and iterate messaging frameworks that resonate emotionally and practically.