Expert Lifecycle Marketing Strategist (US)

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Software, BiotechnologyIndustries

Requirements

Candidates must have proven experience designing and running lifecycle marketing programs in a B2B SaaS or product-led growth environment. A deep understanding of user segmentation, journey mapping, and personalization tactics is required, along with hands-on experience with marketing automation and in-product messaging platforms like Iterable, Pendo, or Appcues. Strong analytical skills and a collaborative, curious mindset are essential, with experience building expansion or upgrade programs and scaling in-app messaging being a plus.

Responsibilities

The Expert Lifecycle Marketing Strategist will build and scale in-app messaging campaigns to guide users through their journey, identify growth opportunities for activation, adoption, expansion, and retention, and own workflows and segmentation across channels. They will run experiments to optimize engagement and product usage, measure and report on channel performance with data-driven recommendations, and orchestrate a consistent lifecycle experience across in-app, email, and other owned touchpoints. This role involves partnering cross-functionally with Product, PMM, Brand, Content, and Design teams to deliver contextual, on-brand campaigns.

Skills

Lifecycle Marketing

In-app messaging

User engagement

User activation

User retention

User expansion

Onboarding

Personalization

Campaign strategy

Experimentation

Data analysis

Marketing automation

CRM

Typeform

Creates user-friendly online forms and surveys

About Typeform

Typeform creates online forms and surveys that are easy to use and engaging. Their products include form builders, survey makers, quiz creators, and the VideoAsk tool for interactive video conversations. These tools help businesses collect and analyze data effectively, leading to better response rates and more meaningful insights. Typeform serves a wide range of industries, including automotive, healthcare, education, and marketing, catering to various roles like marketing and human resources. Unlike many competitors, Typeform focuses on user engagement and simplicity in design. Their goal is to help clients maximize data collection and analysis through a subscription-based model, offering different pricing tiers to accommodate businesses of all sizes.

Barcelona, SpainHeadquarters

2012Year Founded

$181.9MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Performance Bonus

Risks

Increased competition from AI-powered form builders like Jotform and Google Forms.

Privacy concerns may hinder Typeform's data collection capabilities.

Economic downturns could impact Typeform's subscription-based revenue model.

Differentiation

Typeform offers a unique blend of form-building and interactive video solutions.

The platform integrates seamlessly with tools like HubSpot, Calendly, and Slack.

Typeform's focus on human-centric design enhances user engagement and data collection.

Upsides

The rise of zero-party data collection aligns with Typeform's personalized data strategies.

Interactive video content is gaining popularity, benefiting Typeform's VideoAsk tool.

Remote work trends boost demand for Typeform's digital collaboration and data collection tools.

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