Lifecycle Marketing Manager
BoulevardSalary not specified
- Full Time
- Senior (5 to 8 years)
$60,000 – $80,000Compensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare Marketing, Marketing, Customer Relationship ManagementIndustries
Requirements
The ideal candidate should possess a Bachelor's degree in Marketing, Communications, or a related field, and have at least 5 years of experience in marketing, with a focus on lifecycle marketing strategies. Strong analytical skills and a data-driven approach are essential, along with the ability to develop and execute multichannel marketing campaigns. Experience with CRM systems and marketing automation platforms is also required.
Responsibilities
As a Lifecycle Marketing Manager, you will own and optimize the full customer lifecycle by proposing and developing a comprehensive multi-channel strategy to drive further engagement with engaged accounts and deliver marketing qualified accounts to sales. You will evaluate white space in the customer base and develop targeted upsell campaigns to drive value within customers, partnering with product marketing, sales, and customer success teams to ensure alignment. This role involves working closely with cross-functional teams to create personalized, timely communication and maximize customer value.
Skills
CRM
Marketing Automation
Data Analysis
Multichannel Marketing
Campaign Development
Customer Segmentation
Upselling
Personalization
Maven Clinic
Digital health platform for women's healthcare
About Maven Clinic
Maven Clinic provides a digital health platform focused on women's and family health services. It offers a wide range of support, including preconception care, fertility preservation, IVF, adoption, surrogacy, and menopause care. The platform connects users with dedicated Care Advocates and utilizes data-driven insights to ensure equitable access to healthcare, regardless of location or background. This approach helps improve health outcomes and reduces the need for expensive medical procedures. Maven Clinic's services include on-demand appointments with specialized providers, ongoing assessments, and proactive check-ins, which enhance member engagement and allow for early risk identification. The company aims to deliver comprehensive care while achieving significant clinical and business returns on investment.
Key Metrics
New York City, New YorkHeadquarters
2014Year Founded
$416.1MTotal Funding
SERIES_FCompany Stage
HealthcareIndustries
1,001-5,000Employees