Lifecycle Marketing Manager

New York, New York, United States

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$60,000 – $80,000Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare Marketing, Marketing, Customer Relationship ManagementIndustries

Requirements

The ideal candidate should possess a Bachelor's degree in Marketing, Communications, or a related field, and have at least 5 years of experience in marketing, with a focus on lifecycle marketing strategies. Strong analytical skills and a data-driven approach are essential, along with the ability to develop and execute multichannel marketing campaigns. Experience with CRM systems and marketing automation platforms is also required.

Responsibilities

As a Lifecycle Marketing Manager, you will own and optimize the full customer lifecycle by proposing and developing a comprehensive multi-channel strategy to drive further engagement with engaged accounts and deliver marketing qualified accounts to sales. You will evaluate white space in the customer base and develop targeted upsell campaigns to drive value within customers, partnering with product marketing, sales, and customer success teams to ensure alignment. This role involves working closely with cross-functional teams to create personalized, timely communication and maximize customer value.

Skills

CRM

Marketing Automation

Data Analysis

Multichannel Marketing

Campaign Development

Customer Segmentation

Upselling

Personalization

Maven Clinic

Digital health platform for women's healthcare

About Maven Clinic

Maven Clinic provides a digital health platform focused on women's and family health services. It offers a wide range of support, including preconception care, fertility preservation, IVF, adoption, surrogacy, and menopause care. The platform connects users with dedicated Care Advocates and utilizes data-driven insights to ensure equitable access to healthcare, regardless of location or background. This approach helps improve health outcomes and reduces the need for expensive medical procedures. Maven Clinic's services include on-demand appointments with specialized providers, ongoing assessments, and proactive check-ins, which enhance member engagement and allow for early risk identification. The company aims to deliver comprehensive care while achieving significant clinical and business returns on investment.

New York City, New YorkHeadquarters

2014Year Founded

$416.1MTotal Funding

SERIES_FCompany Stage

HealthcareIndustries

1,001-5,000Employees

Benefits

Unlimited paid time off

14 weeks fully paid parental leave and return-to-work plan

Market-based compensation and equity

Medical, dental, and vision plans (100% covered options)

Free membership with One Medical

Free access to Maven, with credits for friends and family

401(k) match

Paid month-long sabbatical after 5 years

Risks

Increased competition from AI-driven startups like Abridge could impact Maven's market position.

Flat deal activity in healthcare IT may slow future funding opportunities for Maven Clinic.

Growing FemTech market could lead to increased competition from new entrants in reproductive health.

Differentiation

Maven Clinic offers comprehensive women's and family health services, including IVF and surrogacy.

The platform provides equitable access to care through dedicated Care Advocates and data insights.

Maven Clinic's holistic approach reduces costly procedures with proactive healthcare interventions.

Upsides

Maven Clinic raised $125M in Series F, becoming the highest valued in its sector.

The rise of FemTech presents opportunities for Maven to expand and capture market share.

Increased employer demand for fertility benefits aligns with Maven's services, boosting its client base.

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