Lifecycle Marketing Manager

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Publishing, Biotechnology, SaaSIndustries

Requirements

Candidates should have 5-7 years of experience in lifecycle, CRM, or retention marketing, preferably within a subscription-based business. A strong understanding of customer segmentation, journey mapping, and marketing automation tools like Iterable is required. Experience with A/B testing, performance analysis, and data-driven strategy is essential, along with strong cross-functional collaboration skills to work effectively with product, design, data, and engineering teams.

Responsibilities

The Lifecycle Marketing Manager will develop and implement strategies to improve customer activation, engagement, and retention. This includes partnering with product, data, and creative teams to align lifecycle marketing with business goals, owning the end-to-end execution of campaigns, and leveraging data for personalized and automated user journeys. Responsibilities also include continuous testing and optimization of messaging, timing, and targeting, as well as defining and reporting on key performance metrics.

Skills

Lifecycle Marketing

Customer Journey Optimization

Engagement

Retention

Revenue Growth

Marketing Strategy

Email Marketing

CRM

Data Analysis

A/B Testing

Content Creation

Project Management

Scribd

Digital library and e-book subscription service

About Scribd

Scribd is a digital library and e-book subscription service that provides users with access to a wide variety of reading materials, including e-books, audiobooks, magazines, and documents. Users pay a monthly subscription fee to enjoy unlimited access to this extensive library, which features bestsellers, classic literature, and academic papers. Scribd stands out from competitors like Amazon's Kindle Unlimited and Audible by offering a more diverse range of content types and a user-friendly interface that enhances the reading experience. Additionally, Scribd fosters community engagement through features like ScribdChat, allowing interaction between authors and readers, as well as curated reading lists that highlight relevant content. The company's goal is to serve a broad audience of readers, from casual readers to professionals, by providing a rich and varied digital content library.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$102.9MTotal Funding

LATE_VCCompany Stage

Consumer Software, EntertainmentIndustries

201-500Employees

Benefits

Diversity, Equity, and Inclusion - A robust Diversity, Equity and Inclusion program that includes company-wide training, equitable hiring best practices, Employee Resource Groups, and company-wide goals.

Scribd flex - We embrace flexibility as a key principle and will allow employees, in partnership with their manager, to choose the workstyle that best suits their individual needs and preferences.

Health, Dental, Vision, Life & Disability - We offer comprehensive healthcare plans and cover premiums for employees at 100%. PPO, HMO, and High Deductible Health Plans are available so you can choose whichever coverage supports your lifestyle best.

Matching 401(k) - Easily save for retirement with our 401(k) plan and take advantage of up to 3% company match with no waiting period.

Paid Time Off - A generous paid time off program that includes vacation time, personal days, sabbaticals, volunteer time, winter break, sick time, and more.

Paid parental leave - We provide paid time away from work for our new biological, adoptive, or foster parents.

Wellbeing - Resources, workshops & events to support your wellbeing journey: Mind, Body & Soul.

Curated Career Paths and Continuous Learning - The power to explore career paths & possibilities, and the tools to support your growth. From continuing education, degrees, or certifications, we support our employee’s career journeys.

Risks

Credit-based model may alienate users preferring unlimited access.

Spotify's competitive pricing could draw subscribers away from Scribd.

New CEO may disrupt Scribd's current business model and market position.

Differentiation

Scribd offers a diverse range of content types beyond just e-books.

The platform includes features like ScribdChat for author-reader interaction.

Scribd's user-friendly interface enhances the overall reading experience.

Upsides

Tony Grimminck's appointment as CEO suggests potential strategic expansions.

The credit-based model could attract users seeking flexible content access.

Growing audiobook demand presents a market opportunity for Scribd.

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