CSC Generation

Sr. Marketing Associate, Lifecycle & Loyalty

United States

CSC Generation Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
E-commerce, RetailIndustries

Requirements

Candidates should possess at least 4 years of experience in CRM, retention, lifecycle, or email marketing, preferably within a fast-paced e-commerce or DTC environment. They should have hands-on experience executing email marketing campaigns using ESPs, along with strong organizational skills and meticulous attention to detail.

Responsibilities

The Senior Marketing Associate, Lifecycle & Loyalty will design and evolve Backcountry’s cross-channel lifecycle strategy, focusing on growing LTV, repeat purchase rate, frequency, and long-term customer satisfaction. They will own end-to-end lifecycle campaign execution, including segmentation, journey logic, dynamic content personalization, QA, deployment, and analysis. This role also involves leading the implementation and optimization of the loyalty program, serving as the go-to expert on CRM capabilities, monitoring platform and campaign health, and owning incident response plans, while continuously staying ahead of trends in CRM tech and operational best practices.

Skills

CRM
Email Marketing
Data Analysis
Customer Lifecycle Management
Segmentation
Journey Logic
Dynamic Content Personalization
QA
Campaign Deployment
Loyalty Program Management
Platform Monitoring

CSC Generation

Acquires and revitalizes struggling retail brands

About CSC Generation

CSC Generation specializes in acquiring and revitalizing struggling retail brands to make them profitable. The company identifies underperforming brands with potential and integrates them into its operating platform, which includes technology, skilled personnel, and efficient processes. This approach has allowed CSC Generation to successfully transform several well-known brands, such as DirectBuy and Sur La Table, into profitable ventures. The company generates revenue through the sales of products from its portfolio, which features over 325,000 items and attracts around 10 million monthly page views. Unlike many competitors, CSC Generation focuses on "unsexy" opportunities—brands that others might overlook but have significant turnaround potential. The goal of CSC Generation is to drive growth and profitability for the brands it acquires, ultimately enhancing the customer experience and increasing sales.

Key Metrics

Merrillville, IndianaHeadquarters
2016Year Founded
$107.6MTotal Funding
SERIES_ECompany Stage
Consumer Software, Consumer GoodsIndustries
51-200Employees

Risks

Increased competition may lead to higher acquisition costs for CSC Generation.
Operational challenges in integrating new brands like Backcountry could affect performance.
Economic downturns could reduce consumer spending, impacting CSC's profitability.

Differentiation

CSC Generation specializes in acquiring and revitalizing struggling retail brands.
The company integrates brands into its platform to drive growth and profitability.
CSC Generation identifies 'unsexy' opportunities with significant potential for turnaround.

Upsides

CSC Generation's acquisition of Backcountry expands its consumer-centric brand portfolio.
The rise of AI-driven personalization can enhance CSC's customer engagement and conversion rates.
Direct-to-consumer models offer CSC increased profitability by cutting out intermediaries.

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