Sr. Marketing Associate, Lifecycle & Loyalty

Position Overview

• Location Type: Primarily Remote (may require occasional travel)
• Employment Type: Full Time
• Salary: Not specified

Description: Backcountry is seeking a motivated Senior Marketing Associate, Lifecycle & Loyalty to join their team. This role focuses on developing and executing strategies to increase customer lifetime value, repeat purchase rates, and loyalty. The position requires a blend of strategic thinking and hands-on execution, with a strong emphasis on data analysis and CRM optimization. This role will report into the Director, Retention.

Requirements

• Experience: 4+ years of experience in CRM, retention, lifecycle, or email marketing – preferably in a fast-paced e-commerce or DTC environment.
• Email Marketing Expertise: Hands-on experience executing email marketing campaigns using ESPs (Email Service Providers).
• Analytical Skills: Strong organizational skills with meticulous attention to detail and the ability to interpret data, run tests, and make data-driven marketing decisions.
• Collaboration: A collaborative attitude and ability to work effectively within a team.

Responsibilities

• Lifecycle Strategy: Design and evolve Backcountry’s cross-channel lifecycle strategy, focusing on growing LTV, repeat purchase rate, frequency, and long-term customer satisfaction.
• Campaign Execution: Own end-to-end lifecycle campaign execution, including segmentation, journey logic, dynamic content personalization, QA, deployment, and analysis.
• Loyalty Program Management: Lead the implementation and optimization of the loyalty program, grounded in customer insights, commercial impact, and seamless integration across systems.
• CRM Expertise: Serve as the go-to expert on the CRM platform, identifying opportunities for improvement and pushing its limits.
• Platform Monitoring: Monitor platform and campaign health (bounces, complaints, deliverability issues, and data sync errors) and own incident response plans.
• Continuous Improvement: Stay ahead of trends in CRM tech, deliverability, and operational best practices.

Application Instructions

• Applicants should visit the Backcountry careers page (https://www.backcountry.com/careers) to submit their application.

Company Information

Backcountry, Competitive Cyclist, MotoSport, and SteepandCheap are online retailers specializing in premium outdoor products. The company’s mission is to connect people to their passions by providing gear, knowledge, and inspiration. They aim to deliver a superior shopping experience, personalized expertise, and engaging content.