Retention Marketing Manager

Position Overview

An instrumental part of GOAT Group, the Marketing team oversees a wide range of activities aimed at building awareness, consideration, and loyalty for our brands. As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company.

We’re looking for a Retention Marketing Manager to join our Marketing and Communications (Marcom) team. You’ll work closely with Product, Brand, Data, Merchandising, and Performance Marketing teams to strategize and execute marketing campaigns that keep buyers coming back to Grailed, our community-driven peer-to-peer marketplace. You’ll own buyer communications and lead projects that boost engagement, repeat sales, and loyalty — all while focusing on real, measurable results.

Responsibilities

• Manage buyer messaging across email, push, and in-app to drive engagement and retention
• Understand buyer personas and lifecycle stages to shape targeted marketing efforts
• Become the go-to expert on buyer behavior and strategies to grow customer lifetime value
• Oversee A/B testing and quarterly planning to drive continuous improvement
• Collaborate with data to apply lifecycle insights and guide engagement strategies
• Personalize messaging through creative testing based on behavior and demographics
• Share performance insights regularly (daily, weekly, monthly) to inform strategy
• Work cross-functionally with brand, product, data, and merchandising teams
• Turn data into actionable insights to influence direction and performance
• Advocate for the user with thoughtful, retention-focused decision-making
• Manage multiple projects with strong prioritization and attention to detail

Requirements

• 4–5+ years of lifecycle/CRM marketing experience, ideally with mobile-first products
• Results-driven with a strong sense of ownership and accountability for campaign outcomes
• Strategic thinker with a proven ability to connect lifecycle initiatives to business goals
• Hands-on experience with CRM platforms such as Braze, Iterable, or similar tools
• Innovative and comfortable taking risks — not afraid to test bold ideas and iterate quickly
• Strong critical thinking skills with the ability to advocate for the user and turn insights into action
• Highly analytical with the ability to distill complex data into clear, actionable presentations tailored to various stakeholders
• Deep understanding of how to design and measure A/B tests — not just what to test, but why it matters and how it connects to KPIs
• Strong project management and communication skills; able to lead and collaborate across cross-functional teams
• Experience working with customer data to power personalized marketing and clearly communicate technical requirements across stakeholders
• High attention to detail with a commitment to quality across all aspects of execution

Bonus Points

• Experience with tools like Braze, Iterable, Amplitude, Looker, or Snowflake
• Experience with scripting languages like Liquid
• SQL or data query skills
• Experience in other marketing channels (SMS, Content Cards, User Acquisition)

Salary & Benefits

• Hiring Range: $160,000 - $200,000 USD
• Benefits: 401K, paid time off, dental, medical, vision, disability, life insurance options.

Note: Starting pay within the hiring range is determined by primary work location, role/level, candidate’s skills, experience, market demands, and internal parity. Please reach out to a recruiter for additional information.

Company Information

GOAT Group represents the leading platforms for authentic sneakers, apparel, and accessories. Operating four distinct brands – GOAT, Flight Club, Grailed, and alias – GOAT Group has a global community of more than 60 million members across 170 countries.

GOAT is the global platform for the greatest products from the past, present, and future. Since its founding in 2015, GOAT has...

Employment Type

• Not specified

Location Type

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