Retention Marketing Manager

United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Retail, Marketing & AdvertisingIndustries

Requirements

Candidates should possess 4-5 years of lifecycle/CRM marketing experience, ideally with mobile-first products, and a results-driven approach with a strong sense of ownership and accountability for campaign outcomes. Strategic thinking and a proven ability to connect lifecycle initiatives to business goals are required, along with hands-on experience with CRM platforms such as Braze, Iterable, or similar tools, and strong critical thinking skills with the ability to advocate for the user and turn insights into action. Deep understanding of how to design and measure A/B tests is also necessary, alongside experience working with customer data to power personalized marketing and clearly communicate technical requirements across stakeholders.

Responsibilities

As a Retention Marketing Manager, you will manage buyer messaging across email, push, and in-app to drive engagement and retention, understand buyer personas and lifecycle stages to shape targeted marketing efforts, become the go-to expert on buyer behavior and strategies to grow customer lifetime value, oversee A/B testing and quarterly planning to drive continuous improvement, collaborate with data to apply lifecycle insights and guide engagement strategies, personalize messaging through creative testing based on behavior and demographics, share performance insights regularly (daily, weekly, monthly) to inform strategy, work cross-functionally with brand, product, data, and merchandising teams, turn data into actionable insights to influence direction and performance, advocate for the user with thoughtful, retention-focused decision-making, and manage multiple projects with strong prioritization and attention to detail.

Skills

CRM marketing

Lifecycle marketing

Email marketing

Push notifications

In-app messaging

A/B testing

Data analysis

Customer segmentation

Personalization

Cross-functional collaboration

GOAT Group

Marketplace for authentic sneakers and apparel

About GOAT Group

GOAT Group operates four brands—GOAT, Flight Club, Grailed, and alias—focused on providing authentic sneakers, apparel, and accessories to a global community of over 50 million members in 170 countries. The company connects buyers and sellers through its platforms, ensuring product authenticity with strict verification processes. Revenue is generated through transaction fees, premium services, and partnerships. GOAT Group stands out in the competitive fashion and streetwear market by catering to sneaker enthusiasts, fashion-forward individuals, and collectors, while leveraging its technological infrastructure to create a secure and seamless marketplace experience.

Bellflower, CaliforniaHeadquarters

2010Year Founded

$479.2MTotal Funding

SERIES_FCompany Stage

Consumer Software, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Risks

FTC's $2M penalty may harm GOAT's reputation and consumer trust.

Intensifying competition in sneaker and streetwear markets could erode GOAT's market share.

Integration challenges from Grailed acquisition may distract from GOAT's core operations.

Differentiation

GOAT Group offers a unique marketplace for authentic sneakers and streetwear.

The company operates globally with 13 physical locations and extensive e-commerce platforms.

GOAT ensures product authenticity through rigorous verification processes, enhancing buyer trust.

Upsides

GOAT's $300M funding boosts growth and expansion opportunities in global markets.

Rising sneaker culture expands GOAT's customer base and market potential.

Collaborations with high-profile designers attract fashion-forward consumers to GOAT's platform.

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