Growth Marketing Manager

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: $90K - $110K

Propelus delivers trusted and accurate healthcare compliance solutions, ensuring workforce requirements are met, fostering safety and supporting communities through seamless connectivity between professionals, employers, regulators, agencies, and associations. We ensure our nation's healthcare workforce is healthy, safe, and compliant to work. Learn why Propelus is trusted by 5+ million professionals: https://propelus.com/

As a Growth Marketing Manager, you will be a critical driver of our company’s growth through innovative and data-driven marketing strategies, with a focus on our CE Broker solution that includes both B2C and B2B initiatives. You will be responsible for developing and implementing comprehensive growth campaigns and initiatives that align with overall business objectives, leveraging your expertise to optimize customer acquisition, engagement, and retention. You will collaborate closely with cross-functional teams, including product, engineering, and sales, to ensure a seamless customer experience and drive significant improvements in key performance indicators (KPIs). You will also serve as a mentor to other marketing team members, sharing your knowledge and expertise to elevate the team's overall performance.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• 10+ years of experience in growth marketing, digital marketing, or a related role.
• Proven track record of developing and executing successful growth marketing strategies.
• Deep understanding of digital marketing channels (paid advertising, SEO, content marketing, email marketing, social media).
• Experience in planning and managing events (trade shows, sponsorships).
• Strong analytical skills and experience with data analysis tools (Google Analytics, Mixpanel, Tableau) and A/B testing platforms.

Responsibilities

• Develop and execute high-impact growth opportunities across various marketing channels, including digital advertising, content marketing, email marketing, social media, partnerships, and events.
• Develop and execute comprehensive growth marketing strategies aligned with company objectives and unique target audience needs, focusing on user acquisition, activation, retention, and revenue growth.
• Develop and execute multi-channel marketing campaigns across appropriate channels (e.g., paid advertising, SEO, content marketing, email marketing, social media, events, etc.).
• Maintain a comprehensive content calendar and develop content such as blogs, social media, and other high-value content for the different audiences.
• Support planning for trade show exhibits and sponsorships.
• Stay up-to-date on the healthcare industry trends related to our CE Broker solution and identify topics of interest to our various audiences.
• Analyze data from multiple sources (e.g., marketing automation platforms, web analytics, CRM) to identify trends, insights, and opportunities for optimization.
• Manage and optimize marketing budgets to maximize ROI and achieve growth targets.
• Develop and maintain a deep understanding of the company’s target audience, customer journey, and competitive landscape to inform marketing decisions.
• Develop and maintain detailed reporting dashboards to track key performance indicators (KPIs) and provide regular updates to stakeholders.
• Stay up-to-date on the latest growth marketing trends, technologies, and best practices, and proactively identify opportunities to implement new approaches.
• Mentor and guide junior marketing team members, sharing your expertise and providing feedback on their work.
• Partner with sales to align marketing and sales efforts, ensuring a seamless customer journey and maximizing lead generation and conversion.

Application Instructions

• [Application instructions would be included here if available.]