Responsibilities

The Manager, CRM will manage seller messaging for owned channels (Email, Push, IAM) to drive seller engagement, conversion, and retention, understand seller motivations and user personas, become an in-house expert on seller behavior and industry best practices, oversee A/B testing calendar and quarterly calendar planning, partner with Brand and Merchandising on data-driven content and product strategies, establish regular campaign health checks against core KPIs, present actionable insights to the team, strategize campaigns and automations for scalable execution and personalization, manage playbooking and documentation, and develop and improve processes related to CRM initiatives.