Manager, CRM

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

As a member of the GOAT Group Marketing team, this role focuses on driving seller communications for the alias reselling app. The Manager, CRM will be responsible for the day-to-day management of the Seller CRM program, executing strategic campaigns, and reporting on business results. This role requires a highly analytical and organized individual with a strong understanding of seller behavior and industry best practices. The position reports to the Senior Manager, CRM and collaborates closely with various teams including Marcom, Seller Product, Business Development, and Data.

Responsibilities

• Manage seller messaging across owned channels (Email, Push, IAM) to drive seller engagement, conversion, and retention.
• Understand seller motivations and user personas, developing an understanding of the full seller lifecycle and how marketing contributes to it.
• Become an in-house expert on seller behavior and industry best practices for pointing cohorts towards optimal LTV.
• Oversee A/B testing calendar and quarterly calendar planning to drive incremental improvement.
• Partner with Brand and Merchandising on data-driven content and product strategies to drive new sellers and upsell repeat sellers to a higher lifetime value.
• Establish regular campaign health checks against core KPIs and make active recommendations for optimization.
• Present actionable insights to the team on a biweekly basis to drive cross-team alignment and informed decision-making.
• Strategize campaigns and automations to allow for scalable execution and personalization.
• Manage playbooking and documentation, including developing and improving processes, key insights, and slide presentations related to the assessment of CRM initiatives.

Requirements

• 4-5+ years of lifecycle/CRM experience, with preferred experience in mobile apps.
• Strong growth marketing background and industry knowledge of customer acquisition, engagement, retention, and journey mapping through email, push, in-app messaging, and SMS.
• Extensive familiarity working with CRM tools such as Braze, Iterable, Klaviyo, etc.
• Comfort with the technical, regulatory, and product side of marketing (audience segmentation, IP deliverability, GDPR, etc.).
• Ability to critically think on behalf of the user (seller).
• Highly data-driven and well-organized with strong project management skills.
• High attention to detail.

Company Information

The Marketing team oversees a wide range of activities aimed at building awareness, consideration, and loyalty for GOAT Group’s brands. This role will be part of the team working on the alias reselling app.