Jellyfish

Senior Customer Marketing Manager

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
B2B SaaSIndustries

Requirements

Candidates should have 6+ years of experience in customer marketing or lifecycle marketing within B2B SaaS, preferably for post Series C companies. Strong communication and interpersonal skills, a passion for customer storytelling, and familiarity with tools like Deeto, Salesforce, Gainsight, and Asana are essential. Experience with customer review platforms and strategies such as G2 and GPI is also required, along with the ability to manage multiple projects and derive insights from data. Applicants must be authorized to work in the US and cannot be sponsored for an employment visa.

Responsibilities

The Senior Customer Marketing Manager will build strong customer relationships, drive product adoption and retention, and amplify customer voices. This role involves shaping storytelling strategies in partnership with CS, PM, Sales, and Marketing teams, interviewing customers to craft success stories, and managing peer review platforms. Responsibilities also include sourcing customers for marketing initiatives, managing the Deeto instance, supporting the peer reference program, developing lifecycle marketing strategies to grow NRR/GRR, planning virtual events, scaling customer stakeholder campaigns, managing customer email and gifting initiatives, testing and scaling ABX expansion campaigns, establishing an executive advisory board, and sharing customer insights to influence company strategy. Additionally, the role includes creating enablement materials for Sales and Customer Success teams to amplify the customer perspective and informing the CS organization about upcoming campaigns.

Skills

Customer Marketing
Lifecycle Marketing
B2B SaaS
Customer Advocacy
Storytelling
Product Adoption
Customer Retention
Stakeholder Management
G2
Gartner
Peer Review Platforms
Customer Proof
Reference Programs
Lifecycle Marketing Strategy
NRR/GRR
Virtual Events
Customer Community
Customer Education
ABX
Executive Advisory Board
Customer Insights
Sales Enablement
Customer Success Enablement
Communication
Interpersonal Skills

Jellyfish

Platform for engineering intelligence and strategy

About Jellyfish

Jellyfish offers a platform that integrates business and financial strategies into the Software Development Life Cycle (SDLC). It provides insights into engineering efforts, helping businesses improve planning and decision-making while identifying bottlenecks to enhance operational efficiency. The platform also tracks deliverable progress and focuses on team health by combining quantitative data with qualitative feedback. Jellyfish aims to improve the effectiveness of engineering teams, ensuring they can deliver value efficiently.

Boston, MassachusettsHeadquarters
2017Year Founded
$114MTotal Funding
SERIES_CCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
201-500Employees

Risks

Free DevEx product may cannibalize existing paid offerings, affecting revenue.
New managing director could lead to strategic shifts, causing internal disruptions.
Privacy concerns with Jellyfish Benchmarks may affect customer trust and retention.

Differentiation

Jellyfish aligns engineering efforts with business goals, enhancing strategic decision-making.
The platform offers unique insights into engineering data, improving planning and forecasting.
Jellyfish Benchmarks provides comparative performance data, setting it apart in engineering management.

Upsides

Increased demand for aligning engineering with business objectives boosts Jellyfish's market potential.
Availability on AWS Marketplace simplifies procurement, expanding Jellyfish's customer reach.
Free Developer Experience product enhances team health, attracting more users to the platform.

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