Marketing Lead
The BlockFull Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Candidates should have 6+ years of experience in customer marketing or lifecycle marketing within B2B SaaS, preferably for post Series C companies. Strong communication and interpersonal skills, a passion for customer storytelling, and familiarity with tools like Deeto, Salesforce, Gainsight, and Asana are essential. Experience with customer review platforms and strategies such as G2 and GPI is also required, along with the ability to manage multiple projects and derive insights from data. Applicants must be authorized to work in the US and cannot be sponsored for an employment visa.
The Senior Customer Marketing Manager will build strong customer relationships, drive product adoption and retention, and amplify customer voices. This role involves shaping storytelling strategies in partnership with CS, PM, Sales, and Marketing teams, interviewing customers to craft success stories, and managing peer review platforms. Responsibilities also include sourcing customers for marketing initiatives, managing the Deeto instance, supporting the peer reference program, developing lifecycle marketing strategies to grow NRR/GRR, planning virtual events, scaling customer stakeholder campaigns, managing customer email and gifting initiatives, testing and scaling ABX expansion campaigns, establishing an executive advisory board, and sharing customer insights to influence company strategy. Additionally, the role includes creating enablement materials for Sales and Customer Success teams to amplify the customer perspective and informing the CS organization about upcoming campaigns.
Platform for engineering intelligence and strategy
Jellyfish offers a platform that integrates business and financial strategies into the Software Development Life Cycle (SDLC). It provides insights into engineering efforts, helping businesses improve planning and decision-making while identifying bottlenecks to enhance operational efficiency. The platform also tracks deliverable progress and focuses on team health by combining quantitative data with qualitative feedback. Jellyfish aims to improve the effectiveness of engineering teams, ensuring they can deliver value efficiently.