Senior Customer Marketing Manager

Location Type: Remote Employment Type: Full-Time

Position Overview

Jellyfish is seeking a highly motivated and experienced Senior Customer Marketing Manager to join our growing team. In this role, you will be instrumental in building strong customer relationships, driving product adoption & customer retention, and amplifying the voices of our customers. You will also be responsible for building strong stakeholder relationships and enabling internal teams to share the voice of the customer, externally.

Responsibilities

1. Customer Advocacy & Storytelling

• Develop strong relationships with our best customers.
• Partner with CS, PM, Sales & Marketing to shape our storytelling strategy.
• Interview customers and craft compelling stories to highlight their success.
• Manage and evolve our strategy with G2, Gartner & other peer review platforms.
• Source customers to feature in broader marketing initiatives (e.g., event speaker).
• Own & mature our Deeto instance to scale customer proof.
• Support our peer reference program in partnership with sales & CS.

2. Customer Lifecycle Campaigns

• Develop a lifecycle marketing strategy to grow NRR/GRR & create customers for life.
• Plan and manage virtual events to foster customer community and education.
• Scale customer stakeholder campaigns to engage & educate decision makers.
• Manage customer email & gifting initiatives.
• Test and scale ABX expansion campaigns.

3. Voice of Customer

• Establish and scale an executive advisory board in partnership with product marketing.
• Regularly share customer insights to influence marketing strategy & wider company.

4. Internal Enablement

• Create enablement materials that empower Sales and Customer Success to amplify the customer perspective, externally.
• Regularly inform and activate the CS organization on upcoming campaigns.

Requirements

• 6+ years of experience in customer marketing or lifecycle marketing in B2B SaaS, ideally for post Series C companies.
• Strong communication and interpersonal skills.
• Passion for customer storytelling.
• Experience with tools like Deeto, Salesforce, Gainsight, & Asana.
• Familiarity with customer review platforms & strategies (e.g., G2, GPI, etc).
• Comfortable managing multiple projects simultaneously; drawing insights from data.
• Humility, a performance-driven attitude, and a team-player approach are most important.
• Occasional travel may be required.
• Applicants must be authorized to work for any employer in the US. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Company Information

Jellyfish was started in 2017 as a team of three with one big idea: engineering is the core of modern business, so let’s create and manage it that way! With the help of our customers, we have built the first Engineering Management Platform, providing visibility into engineering organizations, their work, and how they operate. We enable leaders to align engineering decisions with business initiatives and deliver the right software efficiently and on time. We love to have fun and win in the process. We only hire people who have a passion for building great companies in an environment where a sense of humor is a must.