Carrot Fertility - Growth Marketing Manager, Member Engagement

Position Overview

Carrot Fertility is seeking a Growth Marketing Manager, Member Engagement to drive continued engagement with and utilization of the Carrot benefit. This role will be instrumental in assessing and improving product engagement and retention funnels, identifying growth opportunities across the member journey, leading lifecycle marketing experiments, driving and executing member go-to-market (GTM) strategies for new product features and services, and leading high-impact engagement campaigns that deepen value and drive behavior change. You will test and scale multichannel campaigns (email, SMS, push, direct mail, in-app) and develop playbooks and performance tracking systems to drive learnings, consistency, and measurable impact.

This role is ideal for someone with a "figure it out" mindset, energized by building from scratch, running A/B tests to drive improved revenue and clinical outcomes at scale, and partnering cross-functionally to develop and execute cross-channel strategies that meaningfully improve activation, retention, and lifetime value for members worldwide.

About Carrot

Carrot Fertility is the leading global fertility, family-building, and lifelong hormonal healthcare platform providing care for everyone, everywhere. Trusted by more than a thousand multinational employers, health plans, and health systems, Carrot's comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. From maternity through menopause and pre-pregnancy through parenting, Carrot is dedicated to expanding access and improving outcomes. Carrot empowers members with compassionate, personalized, and inclusive support.

The Team

This role is part of the B2C Member Growth & Engagement marketing team, focused on driving awareness, acquisition, engagement, and retention through high-impact growth strategies. This includes the execution of omnichannel enrollment and engagement campaigns, experimentation, and lifecycle programs. The team partners closely with Marketing Operations, Product, Business Intelligence, Content, Customer Success, and Member Success to ensure initiatives are timely, measurable, and aligned with broader business goals—from campaign pilots and go-to-market strategy to ongoing lifecycle optimization across the member journey.

Minimum Qualifications

• Experience: 3–5 years of hands-on experience in growth, lifecycle, or CRM marketing. Proven track record of owning multi-channel campaigns end-to-end in a B2C or B2B2C environment and driving increased app engagement across the product funnel.
• Data-Driven & Experiment-Minded: Deep expertise in designing, launching, and analyzing A/B tests to inform lifecycle strategy and optimization.
• Go-to-Market Strategy: Experience developing successful GTM plans for new products or features, aligning messaging, channels, and success metrics with cross-functional partners.
• GTM Execution & Stakeholder Management: Demonstrated ability to lead flawless execution of GTM initiatives, delivering seamless, on-time launches across teams with measurable impact.
• Channel-Savvy Operator: Experience managing campaigns across email, SMS, push, in-app, and/or direct mail, with a clear understanding of when and how to use each channel effectively.
• Personalization & Segmentation Strategy: Ability to define segmentation strategies and personalization logic, and partner closely with Marketing Operations to implement multi-channel marketing campaigns in tools like Braze, Blueshift, Iterable, or similar.
• Analytical & Insight-Driven: Skilled with BI tools like Looker or Tableau, and adept at translating performance data into clear recommendations.
• Strong Project Manager: Ability to thrive in a fast-paced environment, balancing multiple projects, delivering output on time, and keeping stakeholders informed and aligned through proactive communication.

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