Growth Marketing Manager, Member Engagement

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

HealthTech, Fertility, HealthcareIndustries

Requirements

Candidates should have 3-5 years of hands-on experience in growth, lifecycle, or CRM marketing, with expertise in designing, launching, and analyzing A/B tests. Experience developing successful go-to-market plans for new products or features, managing campaigns across multiple channels (email, SMS, push, in-app, direct mail), defining personalization and segmentation strategies, and proficiency with BI tools like Looker or Tableau are required. Strong project management skills are also necessary.

Responsibilities

The Growth Marketing Manager, Member Engagement will drive member engagement and utilization of the Carrot benefit by assessing and improving product engagement and retention funnels. This role will identify growth opportunities, lead lifecycle marketing experiments, drive and execute member go-to-market strategies for new features, and lead high-impact engagement campaigns. Responsibilities include testing and scaling multichannel campaigns, developing playbooks and performance tracking systems, and partnering cross-functionally to improve activation, retention, and lifetime value.

Skills

Growth Marketing

Member Engagement

Lifecycle Marketing

A/B Testing

Email Marketing

SMS Marketing

Push Notifications

Direct Mail

In-App Marketing

Go-to-Market Strategy

Product Engagement

Retention

Campaign Management

Performance Tracking

Cross-channel Strategy

Carrot Fertility

Global fertility care platform offering comprehensive support

About Carrot Fertility

Carrot Fertility offers a global platform for comprehensive fertility care, including services like education, IVF, pregnancy support, and fertility preservation. The platform connects users with over 10,000 providers in more than 130 countries, ensuring inclusive access to care for individuals of all backgrounds. Carrot's unique single embryo transfer (SET) program has the highest success rates among fertility benefits providers, and it also claims to reduce C-section rates through expert support. The company's goal is to provide affordable and evidence-based fertility services to individuals and corporate partners.

San Francisco, CaliforniaHeadquarters

2016Year Founded

$111.1MTotal Funding

SERIES_CCompany Stage

Financial Services, HealthcareIndustries

201-500Employees

Benefits

Healthcare coverage

Telehealth resources

Productivity stipend

Co-working spaces

Paid parental leave

401k

Home office stipend

Flexible time off policy

Risks

Increased competition from similar fertility care platforms may impact Carrot's market share.

Economic downturns could reduce corporate spending on fertility benefits, affecting Carrot's revenue.

Data privacy concerns with digital expansion may lead to regulatory scrutiny.

Differentiation

Carrot Fertility offers a pioneering single embryo transfer program with high success rates.

The company provides a comprehensive, inclusive fertility care platform across 130 countries.

Carrot's multilingual platform enhances accessibility, offering services in multiple languages and currencies.

Upsides

Growing demand for fertility benefits in corporate wellness programs boosts Carrot's market potential.

CarrotMatch platform enhances personalized and streamlined fertility care, improving user satisfaction.

Partnerships with health organizations enhance Carrot's integrated health solutions and market position.

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