Integrated Marketing Manager

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Biotechnology, Spend ManagementIndustries

Requirements

Candidates should have 5+ years of B2B growth marketing experience, particularly in enterprise SaaS or tech, with a focus on integrated, cross-functional campaigns. A proven ability to drive awareness, engagement, and pipeline through full-funnel marketing strategies is essential. Deep understanding of the B2B buyer journey and persona-based engagement across the funnel is required. Technical fluency in tools like Marketo, 6sense, Salesforce, and Folloze is necessary, along with a strong aptitude for learning new platforms. Skilled collaboration with ABM and Product Marketing teams to communicate complex value propositions, strong project leadership, storytelling, and communication skills with a customer-first, action-oriented mindset are also required.

Responsibilities

The Integrated Campaigns Manager will lead end-to-end campaign strategy and execution for North America, translating global messaging into high-performing, regional programs. They will drive brand awareness and pipeline growth through creative, multi-channel campaigns that span the full buyer journey and align with personas. Collaboration with cross-functional Marketing, Sales, and Enablement teams to prioritize plays, align messaging, and maximize impact is key. Activating ABM strategies and sales acceleration through targeted campaigns that influence multi-threaded buying groups and fuel account progression is expected. They will leverage tools like 6sense, Marketo, Salesforce, and Folloze to analyze performance and optimize campaigns based on data-driven insights. Managing a campaign calendar across segments and orchestrating high-impact tactics with a customer-first approach are also core responsibilities.

Skills

Integrated Marketing

Campaign Strategy

Campaign Execution

Brand Awareness

Pipeline Growth

Multi-channel Campaigns

Cross-functional Collaboration

Marketing

Sales

Enablement

Coupa Software

Cloud-based spend management and procurement solutions

About Coupa Software

Coupa Software provides a cloud-based platform for spend management and procurement solutions. Its suite of tools helps businesses manage their expenditures by integrating procurement, invoicing, and expense management into one system. This integration reduces inefficiencies that occur when these processes are handled separately. Coupa serves a wide range of clients, from large enterprises to mid-sized companies, across various industries. The company operates on a subscription-based model, allowing clients to pay a recurring fee for access to its tools, which can be scaled as needed. Coupa differentiates itself from competitors by offering a user-friendly interface that resembles online shopping, promoting high user adoption and satisfaction. The goal of Coupa Software is to help businesses control costs and improve financial efficiency through its comprehensive platform.

San Mateo, CaliforniaHeadquarters

2006Year Founded

$164.4MTotal Funding

IPOCompany Stage

Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Insurance Package

Family Support

Legal Assistance

Student Loan Assistance

Employee Assistance

Discounts

Risks

Rising AI model costs could impact Coupa's pricing strategy and competitiveness.

Increased competition from AI-integrated procurement solutions may challenge Coupa's market position.

Security and trust in digital payments require continuous enhancements to avoid reputational damage.

Differentiation

Coupa integrates procurement, invoicing, and expense management into a single cloud-based platform.

The company offers a user-friendly interface that mimics online shopping for high adoption rates.

Coupa's robust data set of over $7 trillion in spend enhances decision-making capabilities.

Upsides

AI-driven procurement solutions are gaining traction, enhancing efficiency and decision-making.

Coupa's focus on supply chain visibility earned it a 2024 Top Software & Tech Award.

The shift in procurement to a strategic growth lever aligns with Coupa's comprehensive solutions.

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