Integrated Marketing Manager

About Coupa

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why Join Coupa?

• Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
• Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
• Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

The Impact of an Integrated Campaigns Manager at Coupa

We're looking for a Manager of Integrated Campaigns to lead campaign strategy and execution for North America—Coupa’s largest and most dynamic region. In this role, you'll go beyond typical campaign execution, driving meaningful change and elevating Coupa’s brand presence across the buying journey. You’ll be responsible for turning strategy into action: delivering coordinated, cross-channel campaigns that not only generate demand, but inspire engagement, trust, and long-term growth.

What You'll Do

• Lead end-to-end campaign strategy and execution for North America, translating global messaging into high-performing, regional programs.
• Drive brand awareness and pipeline growth through creative, multi-channel campaigns that span the full buyer journey and align with personas.
• Collaborate cross-functionally with Marketing, Sales, and Enablement teams to prioritize plays, align messaging, and maximize impact.
• Activate ABM strategies and sales acceleration through targeted campaigns that influence multi-threaded buying groups and fuel account progression.
• Leverage tools like 6sense, Marketo, Salesforce, and Folloze to analyze performance and optimize campaigns based on data-driven insights.
• Manage a campaign calendar across segments and orchestrate high-impact tactics (e.g., paid media, email nurtures, webinars, events) with a customer-first approach.

What You Will Bring to Coupa

• 5+ years of B2B growth marketing experience, especially in enterprise SaaS or tech, with a focus on integrated, cross-functional campaigns.
• Proven ability to drive awareness, engagement, and pipeline through full-funnel marketing strategies.
• Deep understanding of the B2B buyer journey and persona-based engagement across the funnel.
• Technically fluent in tools like Marketo, 6sense, Salesforce, and Folloze, with a strong aptitude for learning new platforms.
• Skilled in collaborating with ABM and Product Marketing teams to communicate complex value propositions.
• Strong project leadership, storytelling, and communication skills with a customer-first, action-oriented mindset.

Compensation

The estimated pay range for this role is $107,525 - $143,000. The starting salary for the successful candidate will be based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Additional Information

• #LI-Remote
• #LI-TC1

Equal Opportunity Employer

Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.

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