Director of Content Marketing

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

AI, People Analytics, Workforce Planning, Compensation Management, Business IntelligenceIndustries

Requirements

Candidates must possess a minimum of 7 years of experience in B2B content marketing, with a preference for enterprise content marketing experience. A proven track record of developing and implementing content strategies that utilize diverse formats to engage key personas throughout the buyer journey is essential. The role requires the ability to establish content KPIs and performance tracking, strong stakeholder management and communication skills, and a strategic, results-oriented mindset. Experience in SaaS and HR Tech are considered advantageous.

Responsibilities

The Director of Content Marketing will be responsible for developing and executing a comprehensive content strategy aligned with business goals across multiple audience personas and stages of the customer journey. This includes implementing content processes for efficient creation, overseeing full-funnel content creation in various formats and channels, and managing stakeholders across marketing, sales, and customer success teams. The role also involves writing and editing content to ensure excellence and adherence to brand guidelines, establishing and tracking content KPIs, building relationships with internal and external content partners, and managing the content budget and resources. Staying updated on industry trends and best practices is also a key responsibility.

Skills

Content Strategy

Content Marketing

Content Creation

Editing

Stakeholder Management

Brand Recognition

Revenue Growth

People Analytics

Workforce Planning

Compensation Management

Visier Solutions

People analytics and workforce planning solutions

About Visier Solutions

Visier provides people analytics and workforce planning solutions to help businesses analyze and optimize their workforce data. Its main product, Visier People, is a user-friendly platform that allows HR professionals and business leaders to extract insights from workforce data without needing advanced technical skills. Clients, including large enterprises and mid-sized businesses, use Visier's tools to tackle HR challenges like employee burnout, hiring efficiency, and gender pay equity by visualizing data and gaining actionable insights. Unlike many competitors, Visier operates on a software-as-a-service (SaaS) model, where clients subscribe for access to the platform and its updates. The recent acquisition of Yva.ai enhances Visier's capabilities by providing deeper insights into work and team dynamics. The goal of Visier is to empower organizations to make informed decisions that lead to improved business outcomes.

Vancouver, CanadaHeadquarters

2010Year Founded

$254.4MTotal Funding

SERIES_ECompany Stage

Consulting, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Hybrid Work Options

Performance Bonus

Risks

Emerging competition from Paychex challenges Visier's market position.

Demand for high-quality data in Singapore highlights potential gaps in Visier's offerings.

Visier's success is tied to SmartRecruiters' market performance, posing potential risks.

Differentiation

Visier offers unmatched people analytics and workforce planning solutions for HR challenges.

The acquisition of Yva.ai enhances Visier's insights into team dynamics.

Visier's SaaS model provides continuous updates and customer support for growing business value.

Upsides

Visier's strategic partnerships expand its reach to over 4000 customers worldwide.

Recognition as a leader in HR analytics boosts Visier's market credibility.

The integration of generative AI with Paychex attracts small and medium-sized businesses.

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