Sr. Manager, Integrated Marketing - OM Services

United States

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$102,060 – $125,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

Candidates should possess a Bachelor’s degree in Marketing, Business, or a related field, and a minimum of 7 years of experience in B2B integrated marketing, with a strong preference for services and healthcare industry experience. Proven success in managing complex, multi-channel marketing campaigns is required, along with a focus on strategic leadership and team management.

Responsibilities

The Senior Manager of Integrated Marketing will lead, mentor, and develop a team focused on healthcare services, providing strategic direction and operational support to the Sr. Director of Marketing. They will develop and execute full-funnel marketing strategies across digital, in-person, and traditional channels, collaborating with various teams to ensure campaign alignment and customer needs. The role involves managing external agencies and vendors, monitoring campaign performance, optimizing ROI, ensuring compliance with healthcare regulations, and conducting post-campaign reviews to drive continuous improvement.