Senior Director of Product Marketing

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Data Collection, Survey Software, Marketing TechnologyIndustries

Requirements

Candidates should possess significant experience in leading integrated and product marketing teams, with deep industry knowledge in the SaaS/PLG space. Excellent written and verbal communication skills are essential, along with a proven track record of collaborating with product and sales teams. A natural curiosity, a passion for creating compelling customer experiences, and the ability to independently manage multiple projects in a dynamic environment are also required. Experience with Notion, Slack, and Looker is a plus, as is comfort with data interpretation and superior reporting skills.

Responsibilities

The Senior Director of Product Marketing will lead the evolution of the marketing team, overseeing Product Marketing, Education, Community, Events, and Campaigns. This role involves defining the vision and direction for product marketing, developing a deep understanding of market trends and customer needs, and crafting compelling messaging and positioning. Key responsibilities include collaborating with product, sales, and marketing teams to build impactful go-to-market strategies, launching campaigns and new products, creating sales enablement materials, and tracking performance metrics to drive continuous improvement. Additionally, the role involves hiring, developing, and retaining a high-performing marketing team.

Skills

Product Marketing

Community Management

Partner Marketing

Campaign Management

Go-to-Market Strategy

Messaging

Positioning

Content Creation

Demand Generation

Market Analysis

Competitive Analysis

Customer Needs Analysis

Typeform

Creates user-friendly online forms and surveys

About Typeform

Typeform creates online forms and surveys that are easy to use and engaging. Their products include form builders, survey makers, quiz creators, and the VideoAsk tool for interactive video conversations. These tools help businesses collect and analyze data effectively, leading to better response rates and more meaningful insights. Typeform serves a wide range of industries, including automotive, healthcare, education, and marketing, catering to various roles like marketing and human resources. Unlike many competitors, Typeform focuses on user engagement and simplicity in design. Their goal is to help clients maximize data collection and analysis through a subscription-based model, offering different pricing tiers to accommodate businesses of all sizes.

Barcelona, SpainHeadquarters

2012Year Founded

$181.9MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Performance Bonus

Risks

Increased competition from AI-powered form builders like Jotform and Google Forms.

Privacy concerns may hinder Typeform's data collection capabilities.

Economic downturns could impact Typeform's subscription-based revenue model.

Differentiation

Typeform offers a unique blend of form-building and interactive video solutions.

The platform integrates seamlessly with tools like HubSpot, Calendly, and Slack.

Typeform's focus on human-centric design enhances user engagement and data collection.

Upsides

The rise of zero-party data collection aligns with Typeform's personalized data strategies.

Interactive video content is gaining popularity, benefiting Typeform's VideoAsk tool.

Remote work trends boost demand for Typeform's digital collaboration and data collection tools.

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