ABM Lead

United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Market Research, Marketing & AdvertisingIndustries

Requirements

The ABM Lead should possess a strong understanding of Account-Based Marketing (ABM) strategies and tactics, with experience in designing and executing targeted campaigns. This role requires expertise in building and scaling ABM programs, as well as the ability to define and implement ABM tech stacks and KPIs. Furthermore, a solid understanding of sales and marketing alignment is essential, along with the ability to create personalized, multi-channel campaigns aligned with business objectives.

Responsibilities

As the ABM Lead, you will design and execute highly targeted ABM strategies aimed at driving engagement, pipeline growth, and revenue for key accounts, partnering with segment marketers to develop and implement targeted campaigns for strategic and enterprise accounts. You will also own and develop the ABM strategy, defining how 1:1 and 1:few ABM programs are structured and executed, while working cross-functionally with paid media, digital events, content marketing, and field marketing to ensure alignment and integration of ABM efforts across channels. Additionally, you will collaborate with sales teams to ensure consistent messaging and alignment on target accounts, and track and report on ABM performance, measuring engagement, pipeline creation, deal velocity, and revenue impact.

Skills

Account-Based Marketing

Strategic Leadership

Campaign Management

Cross-Functional Collaboration

Digital Marketing

Pipeline Growth

Revenue Generation

UserTesting

Provides customer insights for digital products

About UserTesting

UserTesting provides organizations with valuable customer insights to improve the development and delivery of digital products and experiences. Their platform allows clients to quickly gather feedback from a diverse audience, which helps in understanding user needs and preferences. This feedback can be obtained early in the product development cycle, reducing uncertainty and enhancing the relevance of the data collected. UserTesting differentiates itself by offering the most comprehensive experience research solution in the market, catering to a wide range of clients from small businesses to large enterprises. The company operates on a subscription-based model, generating revenue through recurring fees for access to its platform and services.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$147.6MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1,001-5,000Employees

Risks

Increased competition from AI-driven platforms threatens UserTesting's market share.

Privacy regulations like GDPR may limit UserTesting's data collection capabilities.

Economic downturns could reduce client spending on user research services.

Differentiation

UserTesting offers a comprehensive on-demand human insights platform for customer-centric decisions.

The platform provides rapid, high-quality feedback from a diverse, global audience network.

UserTesting's extensive experience research solution minimizes guesswork in product development.

Upsides

UserTesting powers insights for 60% of the top 100 most valuable brands in 2024.

The company is expanding its global market presence with new executive appointments.

Growing demand for remote user testing solutions boosts UserTesting's market potential.

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