Snowflake

Industry Principal, Marketing & Advertising Agencies

Boston, Massachusetts, United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, AI & Machine LearningIndustries

Requirements

Candidates should have 15+ years of industry experience in the Marketing sector, particularly with marketing and advertising technologies including MarTech and AdTech. A broad understanding of large Ad Holding Companies and Independent Agencies, along with experience in consumer analytics, data science, and cloud or business intelligence technology is strongly preferred. Experience working directly with C-level executives and the ability to establish credibility with senior leadership is essential. An undergraduate degree is required.

Responsibilities

The Industry Principal will work with Field Sales teams to develop and close new business for targeted accounts in the Marketing and Advertising Agency sub vertical. They will build trusted relationships with strategic accounts, present Snowflake’s vision for the industry, and collaborate with product and marketing teams to develop a cohesive go-to-market strategy. The role involves developing an enablement strategy, overseeing account prioritization, and creating sales plays to educate and enable sales teams. Additionally, they will collaborate with partner teams to identify and enable industry-specific system integrators and ISV partners.

Skills

MarTech
CDPs
MAPs
AdTech
Data Clean Rooms
Media Buying
Measurement tools
Consumer Analytics
Data Science
Cloud Technology
Business Intelligence Technology
Executive Communication

Snowflake

Data management and analytics platform

About Snowflake

Snowflake provides a platform called the AI Data Cloud that helps organizations manage and analyze their data. This platform allows users to store and process large amounts of data efficiently, offering services like data warehousing, data lakes, data engineering, data science, and data sharing. Snowflake's system works by uniting data from different sources, enabling secure sharing and performing various types of analytics. What sets Snowflake apart from its competitors is its ability to operate seamlessly across multiple public clouds, allowing users to access their data from anywhere. The company's goal is to help businesses leverage their data for better decision-making by providing a flexible subscription-based service that scales according to their needs.

Key Metrics

Bellevue, WashingtonHeadquarters
2012Year Founded
$1,341.3MTotal Funding
IPOCompany Stage
Data & Analytics, Enterprise Software, AI & Machine LearningIndustries
5,001-10,000Employees

Benefits

We've got your back - We offer comprehensive health insurance plans, health savings accounts, robust retirement plans, and generous life and disability insurance.
A Balanced Lifestyle - All Snowflakes have access to our weekly online lunch and learns, virtual workout classes, and ergonomic work-from-home equipment. We offer on-demand mental health and wellness programs to support our employees and their families.
Your People Matter - Help offset the cost of growing your family with our fertility benefits and family planning resources. Count on our generous time-off and various leave plans for you to rest, refuel, and sustain a great work-life balance.
Global Snowflake Team - No matter where you are in the world, we will get you connected and supported with a work-from-home setup.
Treat Yourself - Personalize your Snowflake benefits by tapping into our employee discounts and pre-tax selections.
Invest In Your Future - Eligible employees enjoy new hire equity, Employee Stock Purchase Plan (ESPP), and a quarterly bonus or commission program.

Risks

Integration challenges from Datavolo acquisition may disrupt operations and customer service.
Increased competition from Mistral AI could challenge Snowflake's market position.
Convertible senior notes pricing may increase financial pressure if market conditions worsen.

Differentiation

Snowflake offers a unified platform for diverse data workloads, unlike traditional solutions.
The AI Data Cloud enables near-unlimited scale and performance for data mobilization.
Snowflake's seamless multi-cloud experience ensures efficient data operations across locations.

Upsides

Acquisition of Datavolo enhances Snowflake's open data integration capabilities.
Investment in Metaplane boosts AI-driven data quality solutions for Snowflake users.
Snowflake Ventures' investment in Hex expands accessibility of data tools to non-technical users.

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