[Remote] Principal Product Manager, Advertising at Demandbase

United States

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$163,000 – $245,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Marketing, Advertising, SaaSIndustries

Requirements

Deep expertise in programmatic media, DSPs, and auction dynamics, with curiosity for how AI is reshaping them
Think like a systems architect, connecting creative, optimization, and measurement into unified intelligence loops
Fluency, or at least demonstrated curiosity, around AI product concepts (agents)

Responsibilities

Own the DSP strategy and roadmap to drive scalable, AI-led performance across all channels, including display, video, and emerging formats
Evolve our optimization engine into an autonomous system that learns, adapts, and recommends actions to maximize pipeline and revenue outcomes
Partner with the Creative Personalization team to integrate adaptive creative and generative content into the media experience
Scale video and CTV activation using our proprietary account graph and identity data to deliver measurable B2B reach and engagement
Advance measurement and experimentation by building causal-lift frameworks that quantify pipeline influence across media types
Work with Engineering and Data Science to bring AI models into production that personalize bidding, pacing, and creative selection
Collaborate cross-functionally with GTM, Marketing, and Finance to define success metrics (media revenue, ROI, cost per pipeline dollar)
Represent the advertiser and agency voice internally to ensure our DSP delivers intuitive, high-impact workflows that scale globally

Skills

Key technologies and capabilities for this role

Product ManagementAdvertisingDSPB2B MarketingAIGo-to-MarketIntent DataAccount-Based Marketing

Questions & Answers

Common questions about this position

What is the base compensation range for this position?

For candidates in the SF Bay Area, the base compensation range is $163,000 - $245,000. For all other locations, the range is based on the primary work location and factors like skillset, experience, and depth of experience.

Is remote work allowed for this role?

Yes, Demandbase allows employees to work remotely, with offices in the San Francisco Bay Area, Seattle, India, and a team in the UK.

What key responsibilities define success in this Principal Product Manager role?

Key responsibilities include owning the DSP strategy and roadmap for AI-led performance across channels like display, video, and emerging formats; evolving the optimization engine into an autonomous system; and partnering with the Creative Personalization team to integrate adaptive creative and generative content.

What is the company culture like at Demandbase?

Demandbase invests heavily in people, culture, and community, and has been recognized as one of the best places to work in the SF Bay Area, including 'Best Workplaces for Millennials' and 'Best Workplaces for Parents'. They are committed to attracting, developing, retaining, and promoting a diverse workforce.

What makes a strong candidate for this Principal Product Manager position?

A strong candidate is a high-impact product leader who thrives at the intersection of AI, media infrastructure, and B2B marketing innovation, with the ability to shape DSP evolution into an AI-driven, multi-channel intelligence engine.

Demandbase

Account-Based Marketing solutions for B2B enterprises

About Demandbase

Demandbase specializes in Account-Based Marketing (ABM) solutions for B2B enterprises. Their platform provides tools that help businesses identify, engage, and convert high-value accounts, focusing on specific clients rather than a broad audience. This is particularly useful for industries with long sales cycles, such as technology and finance. The ABM platform integrates data analytics, personalized advertising, and CRM systems, allowing businesses to tailor their marketing efforts effectively. Demandbase operates on a subscription model, offering customizable access to their platform along with training and consulting services. This approach not only generates revenue through subscriptions but also builds long-term client relationships, setting Demandbase apart from competitors in the marketing technology space.

San Francisco, CaliforniaHeadquarters

2005Year Founded

$153.7MTotal Funding

DEBTCompany Stage

Consulting, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Mental Health Support

Unlimited Paid Time Off

Paid Holidays

401(k) Retirement Plan

Disability Insurance

Life Insurance

Risks

DemandScience and Terminus merger may increase competition in the ABM space.

Rapid AI advancements require continuous innovation, straining Demandbase's resources.

Global data privacy regulations pose compliance challenges for Demandbase's data analytics.

Differentiation

Demandbase excels in AI-driven account-based marketing for B2B enterprises.

The platform integrates data analytics, personalized advertising, and CRM for targeted marketing.

Demandbase's multi-language support enhances global client engagement and market reach.

Upsides

Demandbase leads in G2 Winter 2025 Reports for account-based advertising and orchestration.

The rise of CTV advertising aligns with Demandbase's B2B-specific CTV solution.

Growing demand for sales-marketing alignment boosts interest in Demandbase's ABM platform.

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