Head of Product
StairwellSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries
Requirements
- Deep expertise in programmatic media, DSPs, and auction dynamics, with curiosity for how AI is reshaping them
- Experience with systems architecture, connecting creative, optimization, and measurement into unified intelligence loops
- Fluency or demonstrated curiosity around AI product concepts (agenti
Responsibilities
- Own the DSP strategy and roadmap to drive scalable, AI-led performance across all channels, including display, video, and emerging formats
- Evolve the optimization engine into an autonomous system that learns, adapts, and recommends actions to maximize pipeline and revenue outcomes
- Partner with the Creative Personalization team to integrate adaptive creative and generative content into the media experience
- Scale video and CTV activation using the account graph and identity data to deliver measurable B2B reach and engagement
- Advance measurement and experimentation by building causal-lift frameworks that quantify pipeline influence across media types
- Work with Engineering and Data Science to bring AI models into production that personalize bidding, pacing, and creative selection
- Collaborate cross-functionally with GTM, Marketing, and Finance to define success metrics (media revenue, ROI, cost per pipeline dollar)
- Represent the advertiser and agency voice internally to ensure the DSP delivers intuitive, high-impact workflows that scale globally
Skills
Demandbase
Account-Based Marketing solutions for B2B enterprises
About Demandbase
Demandbase specializes in Account-Based Marketing (ABM) solutions for B2B enterprises. Their platform provides tools that help businesses identify, engage, and convert high-value accounts, focusing on specific clients rather than a broad audience. This is particularly useful for industries with long sales cycles, such as technology and finance. The ABM platform integrates data analytics, personalized advertising, and CRM systems, allowing businesses to tailor their marketing efforts effectively. Demandbase operates on a subscription model, offering customizable access to their platform along with training and consulting services. This approach not only generates revenue through subscriptions but also builds long-term client relationships, setting Demandbase apart from competitors in the marketing technology space.
San Francisco, CaliforniaHeadquarters
2005Year Founded
$153.7MTotal Funding
DEBTCompany Stage
Consulting, Enterprise SoftwareIndustries
501-1,000Employees
Benefits
Health Insurance
Mental Health Support
Unlimited Paid Time Off
Paid Holidays
401(k) Retirement Plan
Disability Insurance
Life Insurance
Risks
DemandScience and Terminus merger may increase competition in the ABM space.
Rapid AI advancements require continuous innovation, straining Demandbase's resources.
Global data privacy regulations pose compliance challenges for Demandbase's data analytics.
Differentiation
Demandbase excels in AI-driven account-based marketing for B2B enterprises.
The platform integrates data analytics, personalized advertising, and CRM for targeted marketing.
Demandbase's multi-language support enhances global client engagement and market reach.
Upsides
Demandbase leads in G2 Winter 2025 Reports for account-based advertising and orchestration.
The rise of CTV advertising aligns with Demandbase's B2B-specific CTV solution.
Growing demand for sales-marketing alignment boosts interest in Demandbase's ABM platform.
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