Hubspot - Sales Strategy and Execution Lead

Position Overview

• Location Type: Remote
• Employment Type: Full-Time
• Salary: (Salary not provided)

Truva is a SaaS innovation company specializing in automating tasks, optimizing workflows, and delivering unparalleled sales productivity with LLMs. Led by Gaurav (2x founder, Stanford alumnus) and Anuja (Haas MBA, UC Berkeley alumna), Truva combines 20 years of experience from Forbes Top AI 50 startups and FAANG companies. This role is perfect for someone with a proactive mindset, outstanding communication skills, and a passion for sales. You’ll be instrumental in developing processes and expanding our customer base, all while building a rewarding career in tech sales.

Responsibilities

• Strategy and Execution Partner: Provide day-to-day support to sales strategy and sales head on all aspects of execution, including forecasting calls, pipeline updates, outreach planning and performance reviews, etc.
• KPI Achievement: Meet or exceed set KPIs related to outreach activities, lead generation, and pipeline contributions.
• Lead Generation & Outreach:
  • Optimize our Website for Lead Generation: Create downloadable content (e.g., eBooks, case studies, checklists, templates) focused on solving pain points relevant to your ICP, like CRM implementation guides or marketing automation tips.
  • Run Targeted Campaigns with LinkedIn and Paid Ads: Connect with potential clients on LinkedIn, sharing helpful content and engaging directly with them. Use LinkedIn Ads to target specific job titles and industries, driving traffic to your website or landing pages.
  • Leverage HubSpot’s Inbound Marketing Tool
  • SEO and Blogging: Publish high-quality blog content that addresses common CRM, sales, and marketing challenges. Optimize for SEO to attract organic traffic, and add CTAs to relevant HubSpot services or downloadable offers within the blog posts.
  • Email Marketing and Lead Nurturing: Create automated email sequences for new leads, offering them additional resources and gradually moving them through the sales funnel.

Requirements

• Sales Acumen: Experience in sales or a related field (e.g., hospitality, customer service), with a demonstrated capability to engage new clients proactively.
• Communication Excellence: Strong verbal and written communication skills, able to effectively articulate Truva's value and foster relationships with potential customers.

Company Information

• Company: Truva
• Industry: SaaS (Software as a Service) - AI-powered sales productivity tools
• Leadership: Gaurav (2x founder, Stanford alumnus) & Anuja (Haas MBA, UC Berkeley alumna)