[Remote] Content Marketing Lead at Alma

Palo Alto, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Immigration Technology, Legal Tech, SaaSIndustries

Requirements

2–6 years of experience in content marketing, editorial, or storytelling for a high-growth startup
Treat writing and editing as a craft and can turn abstract expertise into crisp, engaging narratives
Strong POV, think independently, and prioritize the highest-value content
Collaborative, curious, and enjoy interviewing/extracting insights from others
Can create basic assets, make simple video edits, and collaborate with creative freelancers
Hold a VERY high bar for quality, but can move quickly without hand-holding
Comfortable balancing speed with precision
Enjoy interviewing SMEs or extracting insights from others
Excited to experiment with new formats, tools, and distribution channels

Responsibilities

Create exceptional content end-to-end: Turn customer stories and internal expertise into crisp, high-leverage content across formats (LinkedIn, X, newsletters, video scripts, guides, blog posts)
Uphold Alma’s voice: smart, modern, transparent, precise, and unmistakably human
Use AI as an accelerant - but final judgment, narrative quality, and editorial bar sit with you
Be comfortable producing light design/video edits (with access to creative freelancers when helpful)
Own multi-channel distribution: Publish consistently across LinkedIn, X, Newsletter, YouTube, Reddit, etc., ensuring the right stories reach the right audiences with speed and precision
Build the distribution playbook: hooks, formats, cadence, analytics, and repurposing systems
Track performance, analyze patterns, and refine what you produce based on what resonates
Maintain editorial excellence & accuracy: Ensure every piece of content is extremely useful or never created. Hold a high bar for clarity, structure, and narrative quality
Simplify and break down complex topics for different personas we serve (businesses and individuals)
Partner with our marketing attorney to ensure legal accuracy where needed
Build scalable systems for Alma’s long-term content engine: Create templates, playbooks, and processes that scale as marketing grows
Set up content pipelines, repurposing systems, and workflows that reduce SME load
Help shape Alma’s content strategy, experimentation roadmap, and creative direction

Skills

Key technologies and capabilities for this role

Content StrategyContent CreationWritingNarrative DevelopmentLinkedInX (Twitter)NewsletterYouTubeRedditVideo ScriptsBlog PostsAI ToolsDesign EditingVideo EditingAnalyticsDistribution

Questions & Answers

Common questions about this position

Is this position remote?

Yes, the position is fully remote.

What experience level is required for this role?

Candidates should have 2–6 years of experience in content marketing, editorial, or storytelling for a high-growth startup.

What skills are essential for the Content Marketing Lead role?

Key skills include treating writing and editing as a craft to turn abstract expertise into crisp narratives, strong independent thinking with a POV, content creation across formats like LinkedIn and newsletters, multi-channel distribution, and building scalable systems.

What is the company culture like at Alma?

Alma emphasizes extraordinary ownership, creative surface area, relentless experimentation, precision in writing, and upholding a voice that is smart, modern, transparent, precise, and human, within a fast-growing startup redefining immigration.

What makes a strong candidate for this position?

Strong candidates have 2–6 years in content marketing or storytelling at high-growth startups, treat writing as a craft to create crisp narratives from complex ideas, think independently with a strong POV, and enjoy building systems and experimenting.

Alma

Digital platform connecting clients with therapists

About Alma

Alma connects individuals seeking mental health services with a variety of therapists through its digital platform, helloalma.com. The platform primarily serves clients looking for therapy for issues like anxiety, depression, personal growth, and relationship challenges. Alma's approach focuses on making therapy more affordable by partnering with insurance companies, allowing clients to save an average of 77% on therapy costs. This affordability is a key aspect that sets Alma apart from other mental health services. Additionally, Alma supports therapists by offering resources for continuing education and professional development, ensuring they are well-prepared to assist their clients. The company emphasizes the importance of the client-therapist relationship, aiming to match clients with therapists who best meet their individual needs. Alma operates on a membership model, where therapists pay a fee to access the platform's resources and client base.

New York City, New YorkHeadquarters

2018Year Founded

$214.5MTotal Funding

SERIES_DCompany Stage

HealthcareIndustries

1,001-5,000Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Wellness Program

Home Office Stipend

Parental Leave

Paid Holidays

Unlimited Paid Time Off

Risks

Increased competition from platforms like Headway and SonderMind could impact Alma's market share.

Rapid expansion to 8,000 providers may challenge service quality and support.

Regulatory changes in telehealth reimbursement policies could affect Alma's business model.

Differentiation

Alma partners with insurance companies to make therapy more affordable for clients.

The platform offers a comprehensive suite of tools for therapists, including scheduling and billing.

Alma emphasizes client-therapist matching to ensure personalized and effective therapy sessions.

Upsides

Alma raised $130 million in Series D funding to expand its platform and services.

The decreasing stigma around mental health is increasing demand for Alma's services.

Alma's integration of AI can enhance client-matching algorithms and service delivery.

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