[Remote] Director, B2B Media Strategy at Wpromote

United States

Wpromote Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Digital Advertising, B2BIndustries

Requirements

  • Deep B2B expertise
  • Strong executive presence
  • Ability to turn strategic vision into hands-on execution in a fast-paced, competitive space

Responsibilities

  • Shape the right channel mix, audience targeting, creative approach, and measurement framework using the latest B2B martech, adtech, and datatech tools
  • Apply proven frameworks to design scalable, high-performing media and data systems
  • Partner with sales and marketing to close the gap between awareness and revenue, speeding up pipeline growth
  • Match the right message with the right audience to move accounts through the funnel efficiently
  • Build integrated go-to-market strategies that connect media, operations, and revenue alignment
  • Work closely with channel experts, client services, and analytics teams
  • Collaborate directly with client-side sales and marketing leaders
  • Help enterprise and high-growth clients turn complex business goals into measurable marketing success

Skills

Key technologies and capabilities for this role

B2B Media StrategyAudience TargetingMartechAdtechDatatechChannel MixMeasurement FrameworkOperational ConsultingRevenue AlignmentMessaging StrategyGo-to-Market Strategies

Questions & Answers

Common questions about this position

What is the salary range for the Director of B2B Media Strategy role?

The anticipated annual salary ranges from $134,000 to $155,000, based on factors like skill set, experience, education, location, and market dynamics.

Is this a remote position, and what are the work arrangement options?

Wpromote has a remote-first culture with flexible schedules, work from anywhere options, and unlimited PTO to support work-life balance.

What key skills and expertise are required for this role?

The role requires deep B2B expertise, strong executive presence, proficiency in B2B martech, adtech, and datatech tools, and the ability to build integrated go-to-market strategies with hands-on execution.

What is the company culture like at Wpromote?

Wpromote prioritizes a strong work-life balance, inclusive environment, and great people, recognized as a Best Place to Work by Ad Age, Glassdoor, and Adweek’s Fastest Growing Digital Agency.

What benefits are offered for this position?

Benefits include unlimited PTO, extended holiday break, 100% paid parental leave, 401(k) matching, medical/dental/vision/life/pet insurance, sponsored life insurance, short-term disability, and annual Class Pass credits.

Wpromote

Digital marketing agency for business growth

About Wpromote

Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.

El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees

Benefits

Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance

Risks

AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.

Differentiation

Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.

Upsides

Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.

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