Head, Site Onboarding & Market Enablement

This role is responsible for driving the execution of Orca Bio’s treatment center onboarding, activation, and ongoing site engagement to ensure operational readiness for ORCA-T administration. Key responsibilities include building and managing relationships with treatment center leadership, operational staff, and KOLs, and leading institutional engagement initiatives by creating and delivering tools, resources, and training sessions. The position will partner with Site Profiling to design and maintain treatment center segmentation and prioritization models, and contribute to analysis and decision-making for activation strategies. Additionally, the role involves refining customer segmentation and regional account targeting using CRM and analytics tools, integrating data sources to identify and prioritize KOLs, and translating national strategies into regional execution plans with digital playbooks, workflows, and campaign assets. Responsibilities also include developing and maintaining resources, messaging, and workflows within CRM and enablement tools, tracking account and KOL engagement through CRM dashboards, producing and maintaining shared CRM reporting and insights, and training Regional Marketers on CRM best practices. The role will also apply AI-driven analytics to uncover trends and optimize strategies, and embed compliance requirements into CRM workflows and digital processes. Finally, the position will partner with Supply Chain, Quality, and Case Management to manage 3PL relationships.