Cointracker

Account Executive, Institutional

United States

Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Technology, Cryptocurrency, SaaSIndustries

Job Description

Location Type: Remote Employment Type: Full-Time

Position Overview

CoinTracker makes cryptocurrency portfolio tracking and tax compliance simple. CoinTracker enables consumers and businesses to seamlessly track their cryptocurrency portfolio, investment performance, taxes, and more. We are a globally distributed team on a mission to enable everyone in the world to use crypto with peace of mind.

Learn more about our mission, culture, and hiring process.

Some things we’re proud of:

  • Building foundational tools in the cryptocurrency space
  • Over 1M tax forms generated
  • $80B+ in cryptocurrency is tracked on CoinTracker (~over 5% of the entire crypto market)
  • Partnered with: Coinbase, H&R Block, Intuit TurboTax, MetaMask, OpenSea, Phantom, Solana, and Uniswap
  • Founders: Jon previously built TextNow (200M downloads), Chandan was previously a product manager at Google & Google[x]
  • $100M+ venture capital raised from: Accel, General Catalyst, Y Combinator, Initialized Capital, Coinbase Ventures, Kraken Ventures, Intuit Ventures, 776 Ventures, Balaji Srinivasan, Claire Hughes Johnson, Gokul Rajaram, Serena Williams, Zach Perret
  • Awesome benefits

Your Mission

Sell CoinTracker’s Institutional Solutions to crypto brokers.

Your One-Year Outcomes

  • CoinTracker’s Cost Basis Engine is the product of choice for crypto brokers in the US.
  • Build strong share in international markets as regulations come online.
  • CoinTracker generates millions in ARR from leading brokers.

What You Will Do

As the founding sales hire of CoinTracker Institutional, you will play an instrumental role in growing the company in direct partnership with the hiring manager and Head of Institutional, Jarrett. In particular, you will:

  • Generate a strong pipeline of leads and help convert them into closed deals, leading the process End-to-End.
  • Build relationships with key stakeholders in the market and at our prospective companies.
  • Become a product expert and help customers use CoinTracker effectively; assist prospects through evaluation, onboarding, and on an ongoing basis.
  • Channel the voice of our customers to our product team to shape our roadmap.

What We Look For

Role-Agnostic:

  • Impact: Demonstrated ability to drive business impact.
  • Mission Alignment: Hungry and motivated about making progress towards our mission of "Enabling everyone in the world to use crypto with peace of mind."
  • Trust: Say what you believe. Do what you say.
  • Communication: Able to clearly talk about the details and also zoom out to the bigger picture.

Role-Specific:

We’re looking for a sales leader who thrives in ambiguity, takes full ownership of deals, and builds deep relationships that lead to meaningful partnerships. The ideal candidate will bring a mix of hustle, strategic thinking, and empathy for our partners.

Here’s what success looks like in this role:

  • End-to-End Deal Execution:
    • You’ve owned complex, multi-stakeholder sales cycles from start to finish — including pricing, negotiation, and contract execution.
    • You balance long-term relationship-building with near-term revenue results.
    • You take full ownership and act like a business owner, not just a deal owner.
  • Hunter Mindset & Pipeline Management:
    • You’re ambitious and creative in how you find and close new opportunities.
    • You know what it takes to win a deal, and you bring strong strategic judgment to every target.
    • You move fast and hustle — both externally with prospects and internally across teams.
    • You use probability-of-win (pWin) thinking to focus your time and drive results.
    • You influence stakeholders through clear storytelling and a deep understanding of the product, market, and customer needs.
  • Relationship-Builder:
    • You genuinely enjoy building deep, trusted relationships — not just transactional connections.
    • You’re proactive in your outreach, even when there’s no immediate ask.
    • You know how to stay top-of-mind with partners, and you’re skilled at maintaining strong industry relationships.
    • You’re open to traveling (bi-weekly or monthly) to meet with partners across the U.S. and globally.
  • Product Fluency:
    • You have a knack for quickly understanding complex products and translating their value to potential customers.

Skills

Sales
Business Development
Client Relationship Management
Cryptocurrency
Financial Technology
Lead Generation
Pipeline Management
Negotiation
Closing Deals
Product Expertise

Cointracker

Cryptocurrency portfolio tracking and tax reporting

About Cointracker

CoinTracker helps individuals and businesses manage their cryptocurrency investments and tax obligations. It offers a portfolio tracking and tax reporting software that allows users to connect their crypto wallets and exchanges, enabling them to monitor their balances, transactions, and investment performance in one place. A key feature is its tax reporting capabilities, which assist users in calculating their cost basis, net fiat invested, and capital gains, simplifying compliance with complex tax regulations. CoinTracker operates on a subscription-based model, providing premium features for a fee while also offering a free tier to attract new users. The goal is to provide essential services for portfolio management and tax compliance in the growing cryptocurrency market.

San Francisco, CaliforniaHeadquarters
2017Year Founded
$98.8MTotal Funding
SERIES_ACompany Stage
Crypto & Web3, Financial ServicesIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Sick Leave

Risks

IRS's Form 1099-DA may impact users valuing privacy, affecting CoinTracker's user base.
A recent security breach could undermine user trust and raise data privacy concerns.
Coinbase's expansion of its subscription model could increase competition for CoinTracker.

Differentiation

CoinTracker offers seamless crypto portfolio tracking and tax compliance in one platform.
Partnerships with Coinbase and TurboTax enhance CoinTracker's credibility and user reach.
CoinTracker's multichain support includes Arbitrum, Optimism, and Cosmos, broadening its user base.

Upsides

Increased demand for DeFi tax solutions due to IRS's new Form 1099-DA requirements.
Partnership with H&R Block positions CoinTracker in the mainstream tax preparation market.
CoinTracker Connect offers real-time crypto tax advice, enhancing user engagement.

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