Product Marketing Manager - Sales Enablement
User Interviews- Full Time
- Junior (1 to 2 years)
The ideal candidate should possess a Bachelor's degree and at least 5 years of experience in customer enablement, product marketing, or a related field, with a strong understanding of customer adoption and retention strategies. Demonstrated experience in developing and implementing customer success programs is also required, along with excellent communication and interpersonal skills.
As the Customer Enablement Lead, you will be responsible for establishing and growing the Customer Enablement function at Help Scout, focusing on strategically scaling impact across the customer base through a combination of human interaction and self-service resources. You will identify and prioritize high-value customers and critical use cases, develop cohesive learning pathways, and work closely with cross-functional teams including Customer Education, Documentation, Sales, Account Management, and Product to ensure customer success. Additionally, you will monitor and improve the customer health score, and contribute to the overall strategy for customer retention and growth.
Customer service platform for businesses
Help Scout provides a customer service platform that enables businesses to foster long-term relationships with their customers through effective support and communication. The platform includes features like conversation management, user permissions, and proactive notifications, allowing businesses to manage customer interactions efficiently. Help Scout operates on a subscription-based model with tiered pricing plans tailored to various business sizes, from small businesses to rapidly growing startups. What sets Help Scout apart from its competitors is its focus on the specific needs of customer support teams, prioritizing the details that enhance customer experiences rather than simply adding features. The company's goal is to create exceptional customer service experiences while promoting diversity and inclusion within its team and product development.