Head of Marketing at Capchase

New York, New York, United States

Capchase Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, TechnologyIndustries

Requirements

  • Proven experience in B2B fintech, vendor finance, or channel-driven SaaS marketing
  • Track record of building and executing partner/ABM programs that directly drive pipeline
  • Comfortable as a player–coach: hands-on campaign execution + strategic planning
  • Strong storytelling and content creation skills (case studies, thought leadership, sales enablement)
  • Familiarity with MDF programs, channel marketing, and industry events
  • Data-driven mindset — fluent in CRM/marketing automation, pipeline reporting, and ROI analysis
  • Gritty and entrepreneurial — thrives in a lean environment where impact > headcount

Responsibilities

  • Define and execute Capchase’s marketing strategy aligned to origination and revenue goals
  • Establish board-level reporting on marketing’s impact (sourced/influenced pipeline, CAC efficiency)
  • Create the marketing vision and direction for Capchase
  • Launch and scale co-marketing programs with top OEM/VAR/MSP partners (including MDF pilots)
  • Build account-based campaigns into named accounts to increase engagement and penetration
  • Develop partner collateral, customer case studies, vertical one-pagers, and sales enablement materials
  • Drive external thought leadership through press, newsletters, and events
  • Work cohesively with product teams to bring a strong product-marketing voice to the organization
  • Incubate Capchase’s presence at industry events and with partners
  • Build repeatable field marketing playbooks with partners

Skills

Key technologies and capabilities for this role

Marketing StrategyDemand GenerationB2B MarketingCampaign ExecutionMarketing AnalyticsGo-to-MarketLead GenerationAccount-Based MarketingPerformance Reporting

Questions & Answers

Common questions about this position

Is this a remote or hybrid role?

This is a hybrid position.

What experience is required for the Head of Marketing role?

Proven experience in B2B fintech, vendor finance, or channel-driven SaaS marketing is required, along with a track record of building and executing partner/ABM programs that directly drive pipeline, and comfort as a player-coach who is hands-on.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at Capchase?

Capchase has a diverse team of 80 Capchasers representing 15+ nationalities with a shared passion for helping innovative companies thrive, and they move and innovate fast.

What makes a strong candidate for this Head of Marketing role?

A strong candidate is a strategic, hands-on operator with proven B2B fintech or channel-driven SaaS marketing experience, a track record in partner/ABM programs driving pipeline, and the ability to act as a player-coach.

Capchase

Provides funding solutions for SaaS companies

About Capchase

Capchase offers funding solutions tailored for fast-growing Software as a Service (SaaS) companies, helping them improve cash flow and reinvest in growth by providing capital based on future recurring revenue. Their services include enabling monthly payment options for customers while preserving the value of annual contracts, as well as managing billing and collections. Capchase provides flexible working capital that businesses can access as needed, allowing for investment in customer acquisition. Their revenue model aligns with client success, as fees are tied to the growth of the clients' Annual Recurring Revenue (ARR).

New York City, New YorkHeadquarters
2020Year Founded
$476.2MTotal Funding
LENDING_CAPITALCompany Stage
Fintech, Financial ServicesIndustries
51-200Employees

Benefits

Remote Work Options
Flexible Work Hours
Stock Options

Risks

Increased competition from new entrants like Lemon could impact Capchase's market share.
Potential regulatory scrutiny on BNPL products may challenge Capchase's partnership with Stripe.
Economic downturns could affect SaaS companies' growth, impacting Capchase's revenue generation.

Differentiation

Capchase offers non-dilutive capital based on future recurring revenue for SaaS companies.
The company provides a unique BNPL option for B2B transactions in partnership with Stripe.
Capchase integrates financing solutions with platforms like WeTransact to enhance SaaS cash flow.

Upsides

Capchase raised €105M to expand services and develop new tools for SaaS companies.
The expansion into Ireland positions Capchase to capitalize on declining venture capital funding.
Partnerships with Stripe and Tekpon enhance Capchase's service offerings and client base.

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