Senior Director, Financial Services Solution Marketing

Salary: [Not Specified] Location Type: [Not Specified] Employment Type: [Not Specified]

About AlphaSense:

The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content.

The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 4,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!

About the Team:

AlphaSense Marketing is a revenue and pipeline focused marketing team that encompasses demand generation, product marketing, corporate communications, PR / AR, brand, customer marketing, content marketing, and events. At our core, we’re here to support AlphaSense’s growth, which we do by contributing to pipeline and revenue; developing a brand that’s widely known to the markets we serve; and encouraging user engagement both within our product and with our brand.

About the Role:

The Senior Director of Financial Services Solution Marketing will be responsible for driving the positioning, messaging, and go-to-market strategies for our industry-leading solutions. This role is critical in defining and executing marketing strategies that resonate with specific audiences, including target personas, industries, market segments, and existing customers. The ideal candidate will have a deep understanding of the financial services landscape (inclusive of Hedge Funds, Investment Banks, Private Equity Venture Capital and more), B2B enterprise software and a proven track record of crafting compelling narratives that drive customer engagement and market success. This is a high-impact role focused on pipeline generation and deal acceleration.

Key Responsibilities:

• Deep Customer Knowledge: Use market research, product analytics, customer interviews, and other resources to become experts on our buyers’ needs, goals, motivations, and technology requirements.
• Market Research & Competitive Analysis: Conduct ongoing market research to identify trends, opportunities, and competitive threats. Use insights to inform product positioning, marketing strategies, and product development.
• Audience-Centric Marketing: Develop and execute marketing strategies tailored to specific personas, industries, market segments, and existing customers. Ensure messaging aligns with the needs and pain points of each audience to drive engagement and conversion.
• Solution Positioning & Messaging: Craft clear, compelling positioning and messaging for our solutions that differentiate us in the market. Work closely with Product, Sales, and Customer Success teams to ensure alignment and consistency across all touchpoints.
• Go-to-Market Strategy (GTM): Lead the development and execution of GTM strategies that incorporate new product launches, feature releases, and solution enhancements. Collaborate with cross-functional teams to ensure successful market entry and ongoing adoption.
• Content and Sales Tool Development: Oversee the creation of high-impact content that supports marketing efforts, including demos, one-pagers, webinars, blogs, videos, infographics, and more. Ensure content is aligned with the needs of target audiences and reflects the brand voice.
• Sales Enablement: [Content truncated, further details not provided]