Senior Director of Financial Services Solution Marketing

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Marketing & AdvertisingIndustries

Requirements

The Senior Director of Financial Services Solution Marketing requires a deep understanding of the financial services landscape, including Hedge Funds, Investment Banks, Private Equity, and Venture Capital, along with B2B enterprise software experience. A proven track record of crafting compelling narratives to drive customer engagement and market success is essential, and familiarity with market research, product analytics, and customer interviews is needed.

Responsibilities

This role involves utilizing market research and customer insights to develop audience-centric marketing strategies, conducting ongoing market research and competitive analysis, crafting clear solution positioning and messaging, leading the development and execution of go-to-market strategies, and overseeing the creation of high-impact content and sales tools to support marketing efforts and drive pipeline generation.

Skills

Market positioning

Messaging

Go-to-market strategy

Industry-specific marketing

Content development

Audience segmentation

Brand strategy

AlphaSense

AI-driven financial research platform

About AlphaSense

AlphaSense provides a financial research platform that uses artificial intelligence to help clients gain insights into various companies, industries, and market trends. Users can search through a vast library of over 300 million documents, which includes both external and proprietary content. The AI technology streamlines the research process by automating repetitive tasks, allowing clients to concentrate on analyzing the information instead. Additionally, AlphaSense monitors real-time data to highlight important insights, helping clients stay ahead in a rapidly changing market. Unlike its competitors, AlphaSense is particularly focused on data security, implementing advanced measures like the zero trust security model and secure data encryption. The goal of AlphaSense is to empower clients in making informed decisions, whether they are launching new products or providing strategic insights to executives.

New York City, New YorkHeadquarters

2011Year Founded

$1,248.2MTotal Funding

LATE_VCCompany Stage

Cybersecurity, AI & Machine Learning, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Company Equity

Performance Bonus

Remote Work Options

Risks

Rapid AI adoption may homogenize creative outputs, reducing unique value of insights.

Tegus acquisition poses integration challenges, potentially disrupting service delivery.

Reliance on AI exposes AlphaSense to risks of biases and inaccuracies affecting client trust.

Differentiation

AlphaSense leverages AI to provide real-time insights, enhancing decision-making speed and accuracy.

The platform's Generative Search tool offers advanced search capabilities mimicking human analysts.

AlphaSense's acquisition of Tegus expands its content library, offering unmatched insights.

Upsides

Generative AI integration enhances AlphaSense's speed and reliability of financial insights.

The Tegus acquisition significantly expands AlphaSense's content library for comprehensive insights.

AI-driven tools are essential for financial institutions, aligning with AlphaSense's offerings.

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