[Remote] Director, Channel Marketing at Yubico

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, Technology, HardwareIndustries

Requirements

15+ years of B2B technology marketing experience, with 10+ years in channel or partner marketing roles
Proven success managing distributor-led marketing programs, ideally across Americas, Public Sector, and LATAM markets
Experience managing a team (global team leadership preferred)
Deep understanding of global channel ecosystems, including distributor and reseller dynamics across US, EMEA, and APJ
Strong expertise in MDF planning, co-marketing execution, and ROI reporting
Strong writing and communication skills
Travel up to 25–30% required

Responsibilities

Lead and develop a global team of channel marketing managers across the Americas, EMEA, and APJ
Define and execute Yubico’s global channel marketing strategy, including annual planning, partner segmentation, and integrated GTM priorities
Directly manage strategic distributor relationships in the Americas, owning joint planning, quarterly reviews, and marketing execution
Build and manage annual channel marketing plans for key distributors, ensuring alignment with global strategy and regional sales priorities
Develop scalable global channel programs such as webinars, digital campaigns, content syndication, events, and co-branded initiatives
Oversee global MDF governance, including budget planning, proposal review, approval workflows, and ROI tracking
Track and analyze partner performance, campaign effectiveness, and pipeline contribution to drive data-backed optimization
Serve as a global liaison across regional teams to support product launches, partner programs, and cross-regional alignment

Skills

Key technologies and capabilities for this role

Channel MarketingPartner MarketingMarketing StrategyB2B MarketingSales EnablementDemand GenerationMarketing Analytics

Questions & Answers

Common questions about this position

What work arrangement options does Yubico offer?

Yubico offers freedom and flexibility, allowing employees to work 100% from home or choose hybrid/onsite arrangements.

What is the salary or compensation for the Director, Channel Marketing role?

This information is not specified in the job description.

What are the key responsibilities that show required skills for this role?

The role requires skills in leading global teams of channel marketing managers, defining and executing global channel marketing strategies, managing distributor relationships, and developing scalable programs like webinars and digital campaigns.

What is Yubico's company culture like?

Yubico fosters a strong company culture with freedom and flexibility, open spaces for employee voices, Employee Resource Groups like YubiPride and YubiWomen, social connections via virtual workspaces and Slack, and a philanthropic mission through Secure it Forward.

What makes a strong candidate for the Director, Channel Marketing position?

A strong candidate will have experience leading global channel marketing teams, managing distributor partnerships especially in the Americas, executing GTM strategies, and building scalable marketing programs, with hands-on ownership combined with global leadership.

Yubico

Provides two-factor authentication security keys

About Yubico

Yubico specializes in cybersecurity by offering two-factor authentication solutions, primarily through their product, the YubiKey. The YubiKey is a physical security key that enhances protection against unauthorized access by requiring users to insert or tap the key for authentication, which adds an extra layer of security beyond just passwords. Yubico serves a wide range of clients, including large enterprises, small businesses, and individual consumers, particularly in industries like finance, healthcare, and technology where data protection is crucial. Unlike many competitors, Yubico provides various models of the YubiKey tailored to different security needs and also offers software tools for developers to integrate YubiKey functionality into their applications. The company's goal is to ensure robust security for their customers by continuously expanding their product line and providing support services.

Palo Alto, CaliforniaHeadquarters

2007Year Founded

$88.8MTotal Funding

IPOCompany Stage

CybersecurityIndustries

501-1,000Employees

Benefits

Retirement plan

Wellness benefit

Equity in the company

Learning & development

Global events

Parental leave

Risks

Emerging side-channel attacks like EUCLEAK threaten YubiKey's microcontroller security.

Adversarial AI could undermine Yubico's multi-factor authentication effectiveness.

Reliance on traditional MFA methods may affect Yubico's market if not innovated.

Differentiation

Yubico's YubiKey offers robust two-factor authentication with a physical security key.

YubiKey is compatible with major platforms like Google, Microsoft, and Facebook.

Yubico provides a range of hardware and software solutions for diverse industries.

Upsides

Growing demand for passwordless authentication boosts Yubico's market potential.

YubiKey Bio Series addresses enterprise needs for phishing-resistant biometric security.

Integration with Microsoft Entra ID enhances seamless onboarding for enterprise users.

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