Partner Marketing Lead

Position Overview

• Location Type: Remote
• Employment Type: Full-Time
• Salary: Not specified

Ondo Finance is seeking a Partner Marketing Lead to support their go-to-market strategy and lead co-marketing initiatives within the growing Ondo ecosystem. This role collaborates with Partnerships and Sales to support sales enablement, GTM planning and execution, and ongoing co-marketing campaigns with partners like layer 1 and 2 blockchains, exchanges, fintech applications, DeFi protocols, Neobanks, and service providers. The primary goal is to drive awareness and adoption of Ondo’s products across web3 ecosystems.

Requirements

• Experience: 5+ years of experience in partner marketing, growth marketing, and experience with blockchain/web3 and/or financial services.
• Expertise: Deep understanding of blockchain, web3, DeFi, financial services, and growth marketing.
• Marketing Skills: Experience planning and executing successful marketing campaigns and growth marketing tactics.
• Collaboration: Experience working cross-functionally to drive GTM execution with internal and external teams.
• Adaptability: Ability to manage multiple priorities simultaneously in a fast-paced environment and establish structure and processes that scale.

Responsibilities

• Be the primary marketing contact for the GTM execution and ongoing co-marketing with Ondo’s new and existing partners.
• Identify and launch co-marketing campaigns that support awareness and adoption of Ondo’s products within the ecosystems of other blockchain and fintech companies.
• Support the partnerships and sales teams with sales enablement materials and collaborate on product messaging and positioning with each partner.
• Craft and manage partner marketing content, including social media, blogs, AMAs, educational resources, and case studies.
• Create a playbook and strategy for how Ondo engages with partners from launch and beyond, including ongoing co-marketing initiatives.
• Measure and report the performance and success of co-marketing initiatives.

Company Information

• Company: Ondo Finance
• Mission: To provide institutional-grade, blockchain-enabled investment products and services.
• Description: Ondo Finance develops decentralized finance technology and manages tokenized funds. They were the first to tokenize US Treasuries and have expanded into other assets. They are focused on incubating protocols for tokenized real-world assets and traditional crypto.
• Funding: Backed by investors including Founders Fund, Coinbase Ventures, Pantera Capital, Tiger Global, and more.
• Current Status: Leaders in the space in terms of AUM and well-capitalized.
• Remote Status: Fully remote, with team members across the U.S.

Application Instructions

• Not specified in the provided text.