Head of Digital Marketing at Conductor

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software Development, Data Management, Real-time DataIndustries

Skills

Key technologies and capabilities for this role

Digital Marketing StrategyDemand GenerationPipeline CreationMarketing CampaignsInbound MarketingOutbound MarketingSales AlignmentICP DefinitionAccount-Based Marketing (ABM)Paid MediaWebsite OptimizationEmail MarketingSEOAnswer Engine OptimizationEvent MarketingCampaign Performance TrackingROI AnalysisProduct Marketing CollaborationApache Kafka

Questions & Answers

Common questions about this position

Is this role remote or does it require office presence?

This is a hybrid role requiring 3 days per week in the NYC office.

What experience is required for the Head of Digital Marketing role?

Candidates need 8+ years of B2B demand generation experience, ideally in enterprise SaaS or data/AI infrastructure, a proven track record of building scalable pipeline programs, strong analytical skills in attribution and metrics, experience aligning with Sales, hands-on use of tools like HubSpot and Salesforce, and ability to thrive in a fast-paced scale-up.

What is the salary or compensation for this position?

This information is not specified in the job description.

What does the company culture or work environment look like at Conduktor?

Conduktor is a fast-growing scale-up since 2020, building tools for Apache Kafka, with a global presence and office hubs in the US, UK, France, and Ireland; the role involves thriving in a fast-paced environment with a bias for action, creativity, and data rigor.

What makes a strong candidate for this Head of Digital Marketing role?

A strong candidate has 8+ years in B2B demand gen for SaaS/data infra, proven pipeline-building success, analytical expertise, Sales alignment experience, hands-on tool proficiency, and the ability to be both strategic and execution-focused in a scale-up; nice-to-haves include PLG, ABM, and data infra buyer journey knowledge.

Conductor

Provides SEO technology and consulting services

About Conductor

Conductor provides technology and services focused on Search Engine Optimization (SEO) to help businesses enhance their online visibility and attract organic traffic. Their main product is an enterprise-level SEO platform that includes various tools for identifying content opportunities, optimizing existing content, and tracking SEO performance. This platform enables marketing teams to improve their search engine rankings and convert website visitors into customers. Conductor stands out from competitors by combining a user-friendly platform with personalized support and consulting services, ensuring clients can effectively implement their SEO strategies. The goal of Conductor is to help businesses achieve a higher return on investment from their digital marketing efforts through improved online presence.

New York City, New YorkHeadquarters

2008Year Founded

$210.7MTotal Funding

LATE_VCCompany Stage

Consulting, Consumer Software, Enterprise SoftwareIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Sick Leave

Short-Term Disability

Long-Term Disability

Paid Parental Leave

Employee Assistance Program

Health Savings Account/Flexible Spending Account

Paid Holidays

Life Insurance

Phone/Internet Stipend

Risks

Acquia's new digital experience solution may attract Conductor's clients with its offerings.

Layoff anxiety in the tech sector could reduce Conductor's client marketing budgets.

Rapid acquisitions may lead to integration challenges and service disruptions for Conductor.

Differentiation

Conductor's Searchlight platform offers unique customer intent insights for content optimization.

The company provides customizable dashboards for effective SEO and content marketing strategies.

Conductor's acquisition of Searchmetrics enhances its European market presence and capabilities.

Upsides

Conductor's expansion in Europe is accelerated by acquiring Searchmetrics in February 2023.

The rise of AI-driven content optimization tools aligns with Conductor's technology focus.

Increased demand for local SEO services benefits Conductor's comprehensive platform offerings.

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