Head of Digital Marketing

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software Development, Data Management, Real-time DataIndustries

Requirements

Candidates must have over 8 years of B2B demand generation experience, preferably in enterprise SaaS or data/AI infrastructure. A proven track record of building scalable pipeline-generation programs across digital, field, and partner channels is essential. A strong analytical mindset with fluency in attribution, funnel metrics, and performance optimization is required, along with experience building alignment with Sales and influencing cross-functional partners. Hands-on experience with marketing automation (e.g., HubSpot), CRM (e.g., Salesforce), and analytics tools is necessary. The ability to thrive in a fast-paced, scale-up environment, being both strategic and execution-oriented, is also crucial. Experience with PLG or hybrid go-to-market models, ABM platforms and tactics, and a strong understanding of the buyer journey for data infrastructure or AI tooling are considered nice to have.

Responsibilities

The Head of Digital Marketing will own the global demand generation strategy, channels, and budget. This role involves developing integrated campaigns to drive awareness, engagement, and qualified pipeline through both inbound and outbound motions. Responsibilities include partnering with Sales to align on ICP, lead quality, account targeting, and ABM initiatives. Optimizing performance across paid media, website, email, SEO, Answer Engine Optimization, and events through continuous testing and iteration is key. Building and managing reporting to track campaign performance and ROI, and communicating results and insights to leadership are also important duties. Collaboration with Product Marketing to ensure message-market fit and consistent execution across the funnel, as well as managing and scaling the demand generation team, tools, and agency partners, are also part of the role.

Skills

Digital Marketing Strategy

Demand Generation

Pipeline Creation

Marketing Campaigns

Inbound Marketing

Outbound Marketing

Sales Alignment

ICP Definition

Account-Based Marketing (ABM)

Paid Media

Website Optimization

Email Marketing

SEO

Answer Engine Optimization

Event Marketing

Campaign Performance Tracking

ROI Analysis

Product Marketing Collaboration

Apache Kafka

Conductor

Provides SEO technology and consulting services

About Conductor

Conductor provides technology and services focused on Search Engine Optimization (SEO) to help businesses enhance their online visibility and attract organic traffic. Their main product is an enterprise-level SEO platform that includes various tools for identifying content opportunities, optimizing existing content, and tracking SEO performance. This platform enables marketing teams to improve their search engine rankings and convert website visitors into customers. Conductor stands out from competitors by combining a user-friendly platform with personalized support and consulting services, ensuring clients can effectively implement their SEO strategies. The goal of Conductor is to help businesses achieve a higher return on investment from their digital marketing efforts through improved online presence.

New York City, New YorkHeadquarters

2008Year Founded

$210.7MTotal Funding

LATE_VCCompany Stage

Consulting, Consumer Software, Enterprise SoftwareIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Sick Leave

Short-Term Disability

Long-Term Disability

Paid Parental Leave

Employee Assistance Program

Health Savings Account/Flexible Spending Account

Paid Holidays

Life Insurance

Phone/Internet Stipend

Risks

Acquia's new digital experience solution may attract Conductor's clients with its offerings.

Layoff anxiety in the tech sector could reduce Conductor's client marketing budgets.

Rapid acquisitions may lead to integration challenges and service disruptions for Conductor.

Differentiation

Conductor's Searchlight platform offers unique customer intent insights for content optimization.

The company provides customizable dashboards for effective SEO and content marketing strategies.

Conductor's acquisition of Searchmetrics enhances its European market presence and capabilities.

Upsides

Conductor's expansion in Europe is accelerated by acquiring Searchmetrics in February 2023.

The rise of AI-driven content optimization tools aligns with Conductor's technology focus.

Increased demand for local SEO services benefits Conductor's comprehensive platform offerings.

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