Account Director
Seer InteractiveSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
GovTech, Government Technology, SoftwareIndustries
Requirements
Candidates must possess a deep understanding of website strategies and technologies, digital marketing platforms, data analytics, and customer acquisition strategies. A proven track record of designing, managing, and optimizing successful corporate websites and digital campaigns, including ABM, that deliver measurable results is required. Strong creative thinking, analytical skills, comfort in a fast-paced environment, ability to manage multiple projects, excellent leadership, and communication skills are essential.
Responsibilities
The Director, Corporate Creative Digital Marketing will lead the creative vision and execution for all digital projects and campaigns, aligning with brand strategy and objectives. This role is responsible for digital marketing strategy and execution across web, social, and advertising channels to drive corporate awareness, engagement, and pipeline generation. Responsibilities include leading and mentoring a team of specialists, developing and executing the corporate digital marketing strategy across all digital channels, analyzing digital marketing performance, presenting results and data-driven insights to leadership, and monitoring digital trends and regulatory updates.
Skills
Digital Marketing Strategy
Web Strategy
Social Media Marketing
Advertising
Website Design
Data Analytics
Customer Acquisition
Brand Strategy
Creative Vision
Digital Project Management
Granicus
Digital solutions for government agencies
About Granicus
Granicus provides digital solutions specifically designed for government agencies and public sector organizations. Their software products help improve the efficiency and transparency of government operations. Granicus offers a variety of tools, including platforms for managing public meetings, live streaming legislative sessions, and facilitating citizen engagement and feedback. These solutions enable government entities to communicate better with citizens and deliver services online more effectively. Unlike many competitors, Granicus focuses exclusively on the GovTech market, catering to a wide range of clients from federal to local government levels. The company's goal is to enhance public engagement and streamline government processes through technology, generating revenue primarily through subscription-based services and professional support.
Core, West VirginiaHeadquarters
1999Year Founded
$10MTotal Funding
EARLY_VCCompany Stage
Government & Public SectorIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Unlimited Paid Time Off
401(k) Company Match
Paid Parental Leave
Group legal coverage
Risks
Integration challenges with Simpleview and SmartGov may delay product enhancements.
Focus on destination marketing could divert attention from core GovTech services.
Intensifying competition in the GovTech market pressures Granicus to innovate rapidly.
Differentiation
Granicus specializes in digital solutions for government agencies, enhancing public engagement.
The company offers subscription-based services, ensuring a steady revenue stream.
Granicus provides tools for managing public meetings and live video streaming.
Upsides
Increased demand for digital public engagement tools boosts Granicus' market potential.
Acquisitions of Simpleview and SmartGov expand Granicus' market share and service offerings.
Growing government funding for digital transformation projects offers new revenue streams.
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