Head of Demand Generation
KustomerFull Time
Expert & Leadership (9+ years)
Candidates must possess a Bachelor's degree in marketing, Business, or a related field, with a Master's degree being a plus. A minimum of 10 years of progressive experience in B2B demand generation, digital marketing, or campaign management, preferably within a SaaS or technology environment, is required. Proven ability to build demand generation programs from scratch to scale and hands-on experience running campaigns across various channels, including paid media, content, account-based marketing (ABM), and events, are essential. Deep proficiency with marketing automation and CRM platforms is also necessary.
The Senior Manager, Demand Generation will architect a holistic demand generation strategy aligned with corporate goals and revenue targets, defining ideal customer profiles, buyer's journeys, and KPIs. They will lead the design, execution, and optimization of multi-channel demand generation campaigns, including paid media, SEO/GEO, content syndication, email marketing, webinars, and ABM. This role involves owning end-to-end performance, implementing tracking and reporting mechanisms, analyzing funnel metrics, and presenting insights to leadership. The manager will act as a subject matter expert for the marketing technology stack, ensuring seamless integration of marketing automation and CRM systems. They will also cultivate strong relationships with sales, product marketing, content, and sales operations teams, manage the demand generation budget for maximum ROI, and lead, mentor, and develop a team of demand generation professionals while managing external agencies and contractors.
Develops robotics and software for supply chains
Symbotic develops robotics and software aimed at improving supply chain operations. Their products include both hardware and software that work together to automate various processes within warehouses and distribution centers. This automation helps manufacturers, distributors, and retailers streamline their operations, making them faster and more efficient. Unlike many competitors, Symbotic focuses on creating a comprehensive solution that integrates seamlessly into existing supply chains, providing not just the technology but also ongoing support and maintenance. The goal of Symbotic is to enhance the profitability of their clients by optimizing supply chain performance through advanced automation.