[Remote] Growth Marketing Manager - Mexico at HER

Mexico

HER Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
InternshipJob Type
UnknownVisa
Consumer Software, Social ImpactIndustries

Skills

Key technologies and capabilities for this role

Google AdsFacebook AdsRedditInfluencer MarketingGoogle AnalyticsExcelSpanishEnglishOneSignalBraze

Questions & Answers

Common questions about this position

Is this role remote?

Yes, this is a fully remote position.

What is the employment type for this position?

This is a temporary contractor role.

What skills are required for the Growth Marketing Manager role?

Key requirements include 4-6 years of marketing experience preferably in consumer tech or mobile apps, in-depth knowledge of the Mexican market, proficiency in performance marketing platforms like Google Ads and Facebook Ads, experience with engagement platforms like OneSignal or Braze, strong analytical skills with Google Analytics and Excel, and excellent Spanish and English communication skills.

What is the company culture like at HER?

HER is a remote team seeking driven individuals passionate about the LGBTQ+ community to help expand globally.

What makes a strong candidate for this Growth Marketing Manager position?

A strong candidate is a data-driven, creative problem-solver with experience scaling businesses, developing impactful marketing strategies, deep knowledge of the Mexican market, and the ability to work autonomously.

HER

Dating and social networking app for LGBTQ+

About HER

HER is a dating and social networking app designed for the LGBTQ+ community, focusing on sapphic individuals. It provides a safe and inclusive platform for users to connect and form relationships, with over 14 million users and more than 300 million matches made. The app operates on a freemium model, offering basic features for free and premium subscriptions for enhanced functionalities like profile verification and incognito mode. HER prioritizes user safety and authenticity, making it a trusted choice for queer dating.

London, United KingdomHeadquarters
2013Year Founded
$1.8MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
51-200Employees

Benefits

Professional Development Budget
Flexible Work Hours

Risks

Increased competition from European apps with unique features may impact HER's user base.
Political Pins could polarize users, affecting engagement and satisfaction.
The freemium model may limit revenue if users don't upgrade to premium features.

Differentiation

HER is specifically designed for LGBTQ+ individuals, focusing on sapphic connections.
The app offers Political Pins, aligning users with shared social and political interests.
HER emphasizes user safety with features like profile verification and incognito mode.

Upsides

HER has facilitated over 300 million matches, showcasing its effectiveness.
The app's freemium model attracts a large user base while offering premium features.
HER's Political Pins feature taps into the trend of value-based dating.

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