Growth Marketing Manager - Mexico

Position Overview

• Location Type: Remote
• Employment Type: Temporary
• Job Type: Contractor

BACKGROUNDHER is the world’s largest sapphic dating app, dedicated to serving the unique needs and desires of the sapphic community. We are a remote team seeking driven individuals passionate about the LGBTQ+ community to help us expand HER globally.

THE ROLE We are looking for a Growth Marketing Manager to join us as a contractor, focusing on driving growth within the Mexican market. Reporting to the Head of Growth, this role involves designing, executing, and optimizing marketing campaigns across various channels to acquire and engage users in Mexico. The ideal candidate is a data-driven, creative problem-solver experienced in scaling businesses and developing impactful marketing strategies.

Requirements

• 4-6 years of marketing experience, preferably in consumer tech, mobile apps, or digital platforms.
• Demonstrated success in scaling user bases through both paid and organic marketing strategies.
• In-depth knowledge of the Mexican market, including its culture, media landscape, and consumer behavior.
• Proficiency in managing performance marketing platforms such as Google Ads, Facebook Ads, Reddit, and influencer marketing.
• Experience with engagement platforms like OneSignal or Braze.
• Strong analytical skills, with expertise in tools like Google Analytics and Excel.
• Excellent written and verbal communication skills in both Spanish and English.
• A creative mindset coupled with a data-driven approach and the ability to work autonomously.

Responsibilities

• Growth Strategy and Campaign Execution:
  • Develop and implement growth marketing strategies to drive user acquisition, engagement, and retention in Mexico.
  • Launch innovative multi-channel campaigns, including performance marketing, social media, influencer partnerships, and community activations.
  • Manage efficient spend across channels such as Meta, TikTok, and app stores.
• Analyze campaign performance and user data to refine strategies, optimize spend, and improve ROI.
• Market Expansion and Localization:
  • Tailor marketing initiatives to resonate with the Mexican market, ensuring cultural relevance and brand consistency.
  • Collaborate with internal and external teams to localize creative assets, messaging, and user experience.
• Brand Development and Awareness:
  • Enhance brand visibility through compelling campaigns that strengthen brand awareness and community engagement.
  • Identify and foster strategic partnerships with local influencers, media outlets, and organizations.
• Lead creative ideation and ensure cohesive brand messaging across all touchpoints.

Application Instructions

• (Details regarding the application process are missing from the provided job description.)

Company Information

BACKGROUNDHER is the world’s largest sapphic dating app. We are building the only dating app designed to thrive outside the mainstream, exclusively catering to the desires and goals of sapphics. As a remote team, we are seeking smart and driven individuals who are deeply committed to the LGBTQ+ community to help us grow and scale HER to millions more queer individuals worldwide.