[Remote] Digital Strategist at Affinitiv

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor’s degree in Marketing, Communication or Business preferred
2+ years in digital media/marketing experience or social media advertising experience
Experience in the Auto industry is preferred but not necessary
Experience and knowledge of Google Analytics
Experience with client support
Must be detailed oriented and self-motivated
Able to thrive in a fast-paced, deadline driven environment
Take initiative & be organized
Experience with the Microsoft suite of products as well as Google properties (Google drive, etc)
One to five years of full-time work history, office experience, internship or other relevant experience
Must be able to take direction well with ability to juggle multiple clients and campaigns simultaneously
AdWords, Analytics, Bing, Facebook Ads Certified preferred
Persistence when encountering obstacles to keep the project moving to completion
Consistently show respect for colleagues at all levels to contribute to a positive work environment
Ability to maintain composure and work well under pressure

Responsibilities

Supervising all elements of Search Engine Marketing (SEM) and Social Media Marketing (SMM) campaign management
Build, grow and maintain positive relationships with clients through pro-active communication
Oversee the implementation, optimizing and tracking of our SEM and SMM programs, following up the measurement and reporting of campaigns from start to finish
Gathering data and industry research to create strategy and unique measurements that bring value to the clients
Managing a portfolio of budgets and overseeing the tracking pacing
Create client-facing documents and complete reviews of accounts with clients on a minimum of a monthly basis
Recommending changes to website architecture, content, linking and other factors to improve SEM/ Display/Remarketing/SEO/True View positions for target keywords/videos
Create a cohesive strategy between SEM and SMM
Develops short and long term strategies for SEM, Display, True View and SMM along with the SEO department
Producing/executing creative assets for clients that are not full-service Affinitiv Advertising clients. These assets include True View spots, display ads and landing pages
Overseeing the completion of tasks for your assigned Digital Account Architect. (DAA)
Managing budgets within the dashboard for digital only accounts

Skills

Affinitiv

Data-driven solutions for automotive customer engagement

About Affinitiv

Affinitiv offers integrated, data-driven solutions for the automotive industry, focusing on enhancing the customer lifecycle from initial engagement to long-term loyalty. They work closely with clients like OEMs, dealerships, and service centers to create personalized strategies that improve customer engagement and retention. Their tools help automotive businesses maximize sales conversions and track marketing metrics, generating revenue through subscription fees and consulting services. The goal is to enable clients to stay connected with customers and drive growth through improved experiences.

Chicago, IllinoisHeadquarters

2016Year Founded

GROWTH_EQUITY_VCCompany Stage

Automotive & Transportation, Enterprise SoftwareIndustries

201-500Employees

Benefits

Work from Here - Our work from here policy allows for remote working and gives team members a choice to collaborate in person as leaders can hold meetings on campus.

Medical, Dental, & Vision Insurance - Health benefits at Affinitiv begin your first day of employment. There is no waiting period. Optional insurance for your furry family members available.

Generous PTO, 9 paid holidays, 8 hours of VTO - Affinitiv offers annual PTO, plus 9 paid holidays, and 8 hours of Volunteer Time Off (VTO).

Professional Development - We believe in growing our organization through our people. Highlights of our growing professional development program include a leadership development training series open to all employees and a true feedback culture.

Flexible Spending Accounts - Company matching HSA plan as well as flexible spending on dependent care. For selected plans Affinitiv provides an annual HSA match of $500 for individuals and $1000 for family plans.

401(k) - Work hard, play hard, plan hard. Affinitiv matches 50% up to 6%. There is no waiting period to get started.

Risks

Increased competition from companies like Dealer-Pay and Dealertrack in payment solutions.

New executive appointments may disrupt existing client relationships or internal processes.

Adapting marketing strategies for emerging EV demographics may pose challenges.

Differentiation

Affinitiv offers end-to-end solutions for the entire automotive customer lifecycle.

The company provides data-driven, integrated solutions tailored specifically for the automotive industry.

Affinitiv's Tech Video enhances transparency in service interactions with high-definition video technology.

Upsides

Appointment of Andy Byrne as CRO signals strategic focus on revenue growth.

Recognition with 2023 AWA 'Rising Star' Award highlights innovation in video technology.

Growing EV market offers opportunities for targeted marketing strategies.

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