HER

Dating and social networking app for LGBTQ+

London, England, United Kingdom

About HER

HER is a dating and social networking app designed for the LGBTQ+ community, focusing on sapphic individuals. It provides a safe and inclusive platform for users to connect and form relationships, with over 14 million users and more than 300 million matches made. The app operates on a freemium model, offering basic features for free and premium subscriptions for enhanced functionalities like profile verification and incognito mode. HER prioritizes user safety and authenticity, making it a trusted choice for queer dating.

London, United KingdomHeadquarters
2013Year Founded
$1.8MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
51-200Employees

Benefits

Professional Development Budget
Flexible Work Hours

Risks

Increased competition from European apps with unique features may impact HER's user base.
Political Pins could polarize users, affecting engagement and satisfaction.
The freemium model may limit revenue if users don't upgrade to premium features.

Differentiation

HER is specifically designed for LGBTQ+ individuals, focusing on sapphic connections.
The app offers Political Pins, aligning users with shared social and political interests.
HER emphasizes user safety with features like profile verification and incognito mode.

Upsides

HER has facilitated over 300 million matches, showcasing its effectiveness.
The app's freemium model attracts a large user base while offering premium features.
HER's Political Pins feature taps into the trend of value-based dating.

Funding

Total raised$1.83 M
Latest valuation$600.0 K
StageSEED