Growth Lead Merchant Engagement

Colombia

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Fintech, E-commerceIndustries

Requirements

The ideal candidate possesses over 5 years of proven experience in B2B lifecycle marketing, retention, or growth marketing, with a strong track record of building effective segmentation models and re-engagement strategies in B2B2C or merchant-based business models. Experience with experimentation is also required.

Responsibilities

The Growth Lead Merchant Engagement will design, test, and scale merchant lifecycle strategies to increase activation velocity, reduce early churn, and maximize merchant Net Revenue Retention. This role involves owning the full engagement journey from onboarding to reactivation, utilizing behavioral data, experimentation, and tailored communication. Key responsibilities include accelerating merchant activation velocity by reducing the median time for new merchants to achieve 15 loans, improving early merchant retention by increasing the 30-day retention rate, launching segmented merchant lifecycle journeys tailored to specific merchant segments, and scaling inactivity recovery and reactivation efforts through data-driven campaigns and a "Inactivity Recovery Clinic" framework. Additionally, the role involves defining, implementing, and tracking a "Merchant Happy Path" program to guide new merchants toward key activation milestones.

Skills

Merchant Engagement

Growth Strategies

Activation Velocity

Churn Reduction

Financial Platforms

E-commerce

Marketing

Buy Now Pay Later

Data Analysis

Customer Relationship Management

Addi

Buy now, pay later service in Latin America

About Addi

Addi provides a buy now, pay later service that allows customers to make purchases and pay in installments without interest, additional costs, or paperwork. The company's technology enables seamless and transparent digital commerce in Latin America.

Bogotá, ColombiaHeadquarters

2018Year Founded

$250.4MTotal Funding

DEBTCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Benefits

Remote work: Work from anywhere in the world. And if you want to share some time, you can visit our offices in Bogotá or São Paulo.

Health insurance: Your health comes first, that's why we give 100% coverage for you and 50% for the close relatives you want.

Learn and grow: We love that everyone learns new things, that's why you can participate in our English and Portuguese classes

Flexible schedule: What interests us? Your achievements and goal completion, not the time you spend at your desk.

Own Addi: If it's real. You have the possibility to own a part of Addi by buying shares.

Risks

Increased competition from BNPL providers like Kueski in Latin America.

Regulatory scrutiny in Colombia and Brazil may impact Addi's operations.

Economic instability in Latin America could affect consumer spending and repayments.

Differentiation

Addi offers interest-free installment payments at point of purchase in partner stores.

Addi integrates a marketplace into its app for seamless shopping and financing.

Addi utilizes AI-driven credit scoring for faster, accurate credit decisions.

Upsides

Addi secured a $100M credit line to expand BNPL services in Colombia.

Addi's marketplace launch enhances its integrated financial ecosystem.

Growing consumer preference for digital wallets aligns with Addi's digital solutions.

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