Francophone Senior Marketing Manager at Binance

Yaoundé, Centre Region, Cameroon

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Blockchain, Fintech, Web3Industries

Requirements

Minimum 5 years of relevant marketing experience (Web3, fintech, or agency background preferred)
Proven track record in campaign management, community building, or lifecycle marketing
Bilingual English/French is required to coordinate with overseas partners and stakeholders
Strong analytical skills, with the ability to translate insights into actions
Comfortable taking full ownership and operating with accountability
Previous experience working in a Web3/crypto marketing agency or startup is highly desirable
Nice to have: Experience working in fast-scaling tech or fintech companies
Nice to have: Hands-on experience with local PR, influencers, or grassroots communities

Responsibilities

Take full ownership of Francophone Africa regional marketing, from business strategy to marketing on-hands daily execution
Develop and execute standard marketing initiatives that resonate with local culture and users
Design and execute user growth campaigns across acquisition, activation, and retention
Build and strengthen community engagement, managing all social channels
Organize and manage offline and online events (meetups, roadshows, collaborations)
Manage local marketing budgets, ensuring efficient allocation and ROI
Deliver timely and clear reporting and accountability on campaign performance
Collaborate cross-functionally with global and product marketing teams to localize campaigns

Skills

Key technologies and capabilities for this role

Marketing StrategyGrowth CampaignsCommunity EngagementSocial Media ManagementEvent ManagementBudget ManagementPerformance ReportingROI AnalysisCross-functional CollaborationLocal Market AdaptationWeb3 MarketingFintech Marketing

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a full-time remote position with a work-from-home arrangement.

What is the salary for this role?

This information is not specified in the job description.

What skills are required for the Francophone Senior Marketing Manager role?

Candidates need a minimum of 5 years of relevant marketing experience (Web3, fintech, or agency preferred), bilingual English/French proficiency, strong analytical skills, and comfort taking full ownership with accountability. Proven track record in campaign management, community building, or lifecycle marketing is also required.

What is the company culture like at Binance?

Binance offers a flat structure, user-centric global organization where you collaborate with world-class talent, tackle fast-paced projects with autonomy, and thrive in a results-driven environment with career growth opportunities.

What makes a strong candidate for this marketing manager position?

A strong candidate has 5+ years in Web3, fintech, or agency marketing, bilingual English/French skills, experience in campaign management and community building, plus nice-to-haves like working in fast-scaling tech companies or with local PR and influencers.

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees