[Remote] Field & Channel Marketing Manager, North America at BlueCat

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Experience marketing networking technology to end-user customers and through Channel Partners (Distributors, Value Added Resellers, Managed Service Providers, etc.)
Self-starter and team player
Ability to work closely with direct and channel sales teams
Strong analytical and problem-solving skills
Ability to identify and manage field events
Strong relationship-building skills with key partners and stakeholders
Ability to travel within the North America region (15-25% travel)

Responsibilities

Plan and execute regional marketing events (e.g., tradeshows, conferences, product demonstrations) with direct sales teams and channel partners
Work with regional direct and channel sales team to identify and recruit potential partners
Implement regional channel partner programs in collaboration with global partner marketing
Analyze marketing programs and events and make recommendations to improve performance
Work with regional channel sales and enablement teams to ensure channel partners are properly trained and motivated to offer BlueCat products to end users
Manage marketing budgets for field and channel activities for your region
Work with global partner marketing to develop and manage marketing materials (e.g., brochures, presentations, online content) needed for your region
Track marketing campaign performance and reporting on key metrics
Build and maintain relationships with key stakeholders (key assigned channel partners, BlueCat channel sales partners, account executives, and solution architects)
Analyze market data to identify opportunities for growth within North America
Work with direct and channel sales teams to develop and execute regional sales strategies

Skills

BlueCat

Provides Adaptive DNS and network security solutions

About BlueCat

BlueCat Networks provides Adaptive DNS solutions that improve network security, efficiency, and management of hybrid cloud environments. Their products include DNS, DHCP, and IPAM solutions, which help businesses automate network functions, minimize risks, and comply with industry standards. Unlike many competitors, BlueCat focuses on transforming DNS into a security asset, enabling organizations to quickly identify and address network threats. The company aims to support enterprises in their digital transformation efforts by offering a unified view of their network, simplifying tasks for DevOps and NetOps teams through automation.

Toronto, CanadaHeadquarters

2001Year Founded

$27MTotal Funding

SERIES_BCompany Stage

Enterprise Software, CybersecurityIndustries

501-1,000Employees

Benefits

Professional Development Budget

Wellness Program

Employee Recognition Program

Risks

Integration challenges from LiveAction acquisition may disrupt operations and customer service.

Expansion in APAC exposes BlueCat to competition from established local players.

Zero Trust DNS introduction may face resistance, slowing adoption rates.

Differentiation

BlueCat specializes in Adaptive DNS, enhancing network security and hybrid cloud management.

Their solutions automate network functions, reducing risks and ensuring compliance.

BlueCat transforms DNS into a robust defense line, rapidly detecting network threats.

Upsides

Increased demand for hybrid cloud solutions boosts need for BlueCat's DNS management tools.

Zero Trust security models create opportunities for BlueCat's DNS-based security solutions.

Acquisition of LiveAction enhances BlueCat's network performance monitoring capabilities.

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