[Remote] Field & Channel Marketing Manager, North America at BlueCat

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Networking, CybersecurityIndustries

Requirements

Experience marketing networking technology to end user customers and to and through Channel Partners (Distributors, Value Added Resellers, Managed Service Providers, etc.)
Self-starter and team player
Ability to work closely with direct and channel sales teams
Located in North America
Willingness to travel within North America (15-25%)

Responsibilities

Plan and execute regional marketing events (e.g., tradeshows, conferences, product demonstrations) with direct sales teams and channel partners
Work with regional direct and channel sales teams to identify and recruit potential partners
Implement regional channel partner programs in collaboration with global partner marketing
Analyze marketing programs and events and make recommendations to improve performance
Work with regional channel sales and enablement teams to ensure channel partners are properly trained and motivated to offer BlueCat products to end users
Manage marketing budgets for field and channel activities for the region
Work with global partner marketing to develop and manage marketing materials (e.g., brochures, presentations, online content) needed for the region; identify gaps and collaborate with other marketing teams
Track marketing campaign performance and report on key metrics
Build and maintain relationships with key stakeholders (key assigned channel partners, BlueCat channel sales partners, account executives, and solution architects)
Analyze market data to identify opportunities for growth within North America
Work with direct and channel sales teams to develop and execute regional sales strategies
Manage budgets for both field and channel marketing

Skills

Key technologies and capabilities for this role

Field MarketingChannel MarketingMarketing StrategyLocal CampaignsField EventsChannel EventsPartner ManagementDemand GenerationNetworking TechnologyNetwork ObservabilityUnified DDINetwork Assurance

Questions & Answers

Common questions about this position

What is the location requirement for this role?

The ideal candidate will be located in North America, with 15-25% travel required within the North America region.

What salary or compensation does this position offer?

This information is not specified in the job description.

What experience and skills are required for this role?

The role requires experience marketing networking technology to end user customers and through Channel Partners (Distributors, Value Added Resellers, Managed Service Providers, etc.), being a self-starter and team player, and working closely with direct and channel sales teams.

What is the company culture like at BlueCat?

BlueCat has an award-winning culture, certified as a 'Great Place to Work,' and is recognized as one of Canada's top workplaces in categories including Technology, Today's Youth and Women, and Mental Health and Inclusion.

What makes a strong candidate for this position?

A strong candidate is a self-starter and team player with experience in marketing networking technology to end users and through channel partners, capable of planning events, building partner relationships, and collaborating with sales teams.

BlueCat

Provides Adaptive DNS and network security solutions

About BlueCat

BlueCat Networks provides Adaptive DNS solutions that improve network security, efficiency, and management of hybrid cloud environments. Their products include DNS, DHCP, and IPAM solutions, which help businesses automate network functions, minimize risks, and comply with industry standards. Unlike many competitors, BlueCat focuses on transforming DNS into a security asset, enabling organizations to quickly identify and address network threats. The company aims to support enterprises in their digital transformation efforts by offering a unified view of their network, simplifying tasks for DevOps and NetOps teams through automation.

Toronto, CanadaHeadquarters

2001Year Founded

$27MTotal Funding

SERIES_BCompany Stage

Enterprise Software, CybersecurityIndustries

501-1,000Employees

Benefits

Professional Development Budget

Wellness Program

Employee Recognition Program

Risks

Integration challenges from LiveAction acquisition may disrupt operations and customer service.

Expansion in APAC exposes BlueCat to competition from established local players.

Zero Trust DNS introduction may face resistance, slowing adoption rates.

Differentiation

BlueCat specializes in Adaptive DNS, enhancing network security and hybrid cloud management.

Their solutions automate network functions, reducing risks and ensuring compliance.

BlueCat transforms DNS into a robust defense line, rapidly detecting network threats.

Upsides

Increased demand for hybrid cloud solutions boosts need for BlueCat's DNS management tools.

Zero Trust security models create opportunities for BlueCat's DNS-based security solutions.

Acquisition of LiveAction enhances BlueCat's network performance monitoring capabilities.

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