Field Marketing Manager/Senior Manager at Veeva Systems

Barcelona, Catalonia, Spain

Veeva Systems Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Life Sciences, SaaSIndustries

Requirements

  • 4+ years of relevant B2B marketing experience (5+ years for Senior Manager)
  • Self-directed and able to manage multiple stakeholders, priorities, and projects
  • Exceptional communication, writing, and organizational skills
  • Well organized with very high attention to detail
  • Proficient in delivering content via social media tools such as LinkedIn
  • Growth-minded and a team player

Responsibilities

  • Develop and execute field marketing plans, working with key stakeholders to define the goals, strategy, content, tactics, KPIs for the year
  • Plan and execute virtual and in-person events from planning, preparation to execution, and reporting
  • Build integrated marketing campaigns utilizing various channels, content types, and tactics, including email marketing (Marketo), social, digital advertising, sales enablement etc
  • Work with internal teams such as product marketing, creative services, content, product, communications, and digital teams to deliver field marketing programs for both customers and prospects
  • Support the execution and optimization of outreach programs to engage current and prospective customers, leveraging LinkedIn, media publications, and other channels
  • Help organize the annual Veeva Summit, including logistics, customer communities, internal and external communications, event app management, and reporting
  • Own the weekly and monthly marketing program reporting and metrics for your area, leveraging the data to drive decision-making

Skills

Key technologies and capabilities for this role

Field MarketingDemand GenerationEvent PlanningMarketoEmail MarketingSocial MediaDigital AdvertisingSales Enablement

Questions & Answers

Common questions about this position

What is the salary for the Field Marketing Manager role?

This information is not specified in the job description.

Is this a remote position, or do I need to work in an office?

Veeva is a Work Anywhere company, supporting flexibility to work from home or in the office.

What skills are required for this Field Marketing Manager position?

The role requires 4+ years of relevant B2B marketing experience (5+ for Senior Manager), self-directed ability to manage multiple stakeholders and projects, exceptional communication, writing, and organizational skills, high attention to detail, proficiency in social media tools like LinkedIn, and a growth-minded team player attitude.

What is the company culture like at Veeva Systems?

Veeva's core values are Do the Right Thing, Customer Success, Employee Success, and Speed, and as a public benefit corporation, it balances interests of customers, employees, society, and investors.

What makes a strong candidate for this role?

Strong candidates are results-driven, resourceful, strive for excellence, with 4+ years of B2B marketing experience, self-directed project management skills, exceptional communication and organizational abilities, and a growth-minded team player attitude.

Veeva Systems

Quality and regulatory software solutions provider

About Veeva Systems

Veeva Systems offers software solutions for quality, regulatory, and advertising claims management, focusing on consumer products and chemical companies. Their cloud-based platform provides visibility and traceability throughout the product journey, ensuring compliance with regulations and accelerating time-to-market. Unlike competitors, Veeva has specialized expertise in both the Life Sciences and Chemical sectors, allowing them to effectively address industry-specific challenges. The company's goal is to help clients efficiently bring safe and compliant products to market.

Pleasanton, CaliforniaHeadquarters
2007Year Founded
$6.8MTotal Funding
IPOCompany Stage
Enterprise Software, Healthcare, Consumer GoodsIndustries
5,001-10,000Employees

Benefits

Parental leave
PTO
Free food
Health, dental, & vision insurance
Gym membership reimbursement

Risks

Manual processes in medtech content management risk compliance issues and market delays.
GenAI features in Vault CRM may face data privacy and security challenges.
Rapid product expansion could lead to integration challenges and customer dissatisfaction.

Differentiation

Veeva Systems specializes in cloud-based software for the life sciences industry.
The company offers a subscription-based model ensuring continuous updates and improvements.
Veeva's Vault CRM Suite connects sales, marketing, and medical for customer-centric engagement.

Upsides

Veeva Compass Patient platform supports patient journey analysis and market sizing.
GenAI features in Vault CRM enhance field productivity with contextual task automation.
Veeva's digital HACCP solution improves safety and efficiency in compliance processes.

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