Field Marketing Manager/Senior Manager at Veeva Systems

Barcelona, Catalonia, Spain

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Life Sciences, SaaSIndustries

Requirements

4+ years of relevant B2B marketing experience (5+ years for Senior Manager)
Self-directed and able to manage multiple stakeholders, priorities, and projects
Exceptional communication, writing, and organizational skills
Well organized with very high attention to detail
Proficient in delivering content via social media tools such as LinkedIn
Growth-minded and a team player

Responsibilities

Develop and execute field marketing plans, working with key stakeholders to define the goals, strategy, content, tactics, KPIs for the year
Plan and execute virtual and in-person events from planning, preparation to execution, and reporting
Build integrated marketing campaigns utilizing various channels, content types, and tactics, including email marketing (Marketo), social, digital advertising, sales enablement etc
Work with internal teams such as product marketing, creative services, content, product, communications, and digital teams to deliver field marketing programs for both customers and prospects
Support the execution and optimization of outreach programs to engage current and prospective customers, leveraging LinkedIn, media publications, and other channels
Help organize the annual Veeva Summit, including logistics, customer communities, internal and external communications, event app management, and reporting
Own the weekly and monthly marketing program reporting and metrics for your area, leveraging the data to drive decision-making

Skills

Field Marketing

Demand Generation

Event Planning

Marketo

Email Marketing

Social Media

Digital Advertising

Sales Enablement

Veeva Systems

Quality and regulatory software solutions provider

About Veeva Systems

Veeva Systems offers software solutions for quality, regulatory, and advertising claims management, focusing on consumer products and chemical companies. Their cloud-based platform provides visibility and traceability throughout the product journey, ensuring compliance with regulations and accelerating time-to-market. Unlike competitors, Veeva has specialized expertise in both the Life Sciences and Chemical sectors, allowing them to effectively address industry-specific challenges. The company's goal is to help clients efficiently bring safe and compliant products to market.

Pleasanton, CaliforniaHeadquarters

2007Year Founded

$6.8MTotal Funding

IPOCompany Stage

Enterprise Software, Healthcare, Consumer GoodsIndustries

5,001-10,000Employees

Benefits

Parental leave

PTO

Free food

Health, dental, & vision insurance

Gym membership reimbursement

Risks

Manual processes in medtech content management risk compliance issues and market delays.

GenAI features in Vault CRM may face data privacy and security challenges.

Rapid product expansion could lead to integration challenges and customer dissatisfaction.

Differentiation

Veeva Systems specializes in cloud-based software for the life sciences industry.

The company offers a subscription-based model ensuring continuous updates and improvements.

Veeva's Vault CRM Suite connects sales, marketing, and medical for customer-centric engagement.

Upsides

Veeva Compass Patient platform supports patient journey analysis and market sizing.

GenAI features in Vault CRM enhance field productivity with contextual task automation.

Veeva's digital HACCP solution improves safety and efficiency in compliance processes.

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