Field Marketing Manager- Northeast

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: $90K - $100K

Centivo is seeking a Field Marketing Manager to lead regional marketing efforts across the Northeast/Tristate region. This role is critical to Centivo’s mission of bringing affordable, high-quality healthcare to those who struggle to pay their healthcare bills. 2025 is a transformative year for Centivo, with a bold new brand identity and GTM strategy, aiming for unprecedented growth and impact. The Field Marketing Manager will shape and execute the regional marketing plan, collaborating with Senior Manager - Field Marketing & Brand, sales leadership, and cross-functional teams. This is an opportunity to build something special from grassroots marketing to VIP events, driving real business impact.

Requirements

• Bachelor’s degree or equivalent experience (Master’s in Marketing or Business a plus).
• 6+ years of marketing, strategic planning, or event marketing experience.
• Experience in healthcare, benefits, or a disruptor brand environment is preferred.
• A blend of strategic thinking and creativity, with an understanding of data and performance metrics.

Responsibilities

• Develop and execute a cutting-edge regional marketing strategy tailored to the Northeast/Tristate region.
• Collaborate with corporate marketing to create integrated campaigns that blend digital, traditional, and experiential marketing tactics.
• Lead Centivo’s presence at local industry events, sponsorships, and thought leadership opportunities.
• Identify and capitalize on market trends, competitive insights, and key audience segments.
• Activate and engage brokers and employer groups with unique experiences.
• Own local marketing KPIs and reporting, ensuring data-driven decisions.
• Work cross-functionally with sales, partnerships, and product marketing teams.
• Manage the local marketing budget to maximize ROI.

Application Instructions

• (No specific application instructions provided in the job description)

Company Information

Centivo exists for workers and their employers – who are the backbone of our economy. Our mission is to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills.