Event Marketing Specialist

Position Overview

At Roofr, we are obsessed with our customers and are dedicated to building innovative products that meet their needs. Our CRM platform, initially focused on sales tools like aerial roof measurements and digital sales proposals, has expanded to include payments, material ordering, and more, creating a seamless and powerful business management solution. We are a successful startup with a clear roadmap for growth, offering significant opportunities for career advancement, equity, and impact.

Responsibilities

• Develop and execute an event strategy aligned with the Roofr brand, value proposition, and target audience to acquire and delight customers, partners, and investors.
• Initiate and project manage event projects from conception to completion, ensuring clear task lists, deadlines, and resource allocation.
• Measure the impact of event campaigns, optimize performance, and iterate on acquisition and affinity-focused initiatives.
• Identify and manage event sponsorship opportunities, including budget negotiation, speaker engagement, deliverable execution, conversion funnel creation, and results reporting.
• Manage all aspects of in-person and virtual events, including timelines, vendor and speaker management, collateral, signage, giveaways, catering, AV, travel, payments, and technical setup/teardown.
• Nurture positive speaker and partner relationships to foster long-term marketing partnerships.
• Collaborate with the field marketing team to plan and execute pre-, during-, and post-event activities, including nurture and conversion programs.
• Liaise with other Roofr teams (brand, revenue, product, support) to secure necessary resources and support for events.
• Partner with the creative team to ensure consistent and high-quality branding across all events.
• Order and track event and partner inventory, including collateral and giveaways.
• Manage post-campaign administration, including budget reconciliation, KPI tracking, follow-up communications, team debriefs, and ROI analysis.

Requirements

• 1+ years of experience in event marketing, field marketing, or demand generation.
• Proven experience in event marketing tasks, including planning and reporting for tradeshows, roadshows, webinars, and community events.
• Proficiency with email marketing and event software such as HubSpot, Splash, or similar.
• Highly organized with exceptional attention to detail.
• Superior written and interpersonal communication skills.
• Willingness to travel up to 50% of the time for events across North America.
• Self-motivated with the ability to prioritize tasks and multitask effectively.
• Independent, resourceful, and capable of creative problem-solving.
• Analytical skills to identify trends, patterns, and challenges.
• Experience in a startup SaaS environment, preferably in SMB or construction-tech, is a plus.

Compensation & Benefits

• Salary: $65,000.00 USD
• Vacation/Paid Time Off: 1st year

Company Information

At Roofr, we are dedicated to creating exceptional customer experiences through innovative products. We foster an amazing culture, maintain strong financials, and achieve best-in-class company metrics. As a successful startup, we offer our team significant growth opportunities, equity, and the chance to make a real impact in the market.