Director of Strategic Initiatives
Nielsen- Full Time
- Expert & Leadership (9+ years)
Candidates should possess a Bachelor’s degree or equivalent, and ideally 3-5 years of experience in market research, marketing, advertising, or a related field. Strong communication skills, both written and verbal, are essential, along with the ability to analyze data and interpret findings effectively. Critical thinking, problem-solving skills, and a proactive approach to learning are also required.
The Brand Partnerships Associate Manager will work with a dedicated team on assigned client accounts, providing day-to-day maintenance and support. They will partner with the account team to handle customer requests, manage high volumes of incoming requests, and escalate issues as needed. This role involves preparing client deliverables, extracting data insights, generating compelling insights, supporting data compilation and analysis for presentations, and demonstrating critical thinking in a fast-paced environment. The Associate Manager will also proactively offer support to account managers and contribute to a positive client experience.
TV ad measurement and attribution services
iSpot.tv specializes in TV Attribution, helping businesses understand the impact of their TV advertising on real-world results like store visits and sales. Their platform uses data from a large collection of TV ads and insights from 12 million opted-in Smart TVs to provide real-time measurement of ad impressions and viewer attention. iSpot primarily serves disruptive brands across various industries, offering a subscription-based service that integrates with clients' existing marketing tools to enhance the effectiveness of their TV campaigns. Unlike competitors, iSpot focuses on delivering advanced analytics and insights that allow brands to optimize their advertising strategies based on actual business outcomes. The company's goal is to empower brands to maximize their advertising investments through precise measurement and actionable insights.